Modern Industrial Marketing

Try it before you buy it!

Are your reps using the latest materials or just ‘doin’ their own thing’? Wouldn’t you like to know? Learn more: http://bit.ly/2jvOVJF

An ugly app is just another content management tool. http://bit.ly/2iDqCHI

StorySlab is the marketing win!

Does your company make mobile ridiculously easy for customers and sales reps to buy and sell your products? Read More Solutions- http://bit.ly/mobileiseasy

We hope you can come!

Becoming Righter or Wronger: Here’s a concept that has stuck with me over the years: #strategy first, then #tactics.

A short story for B2B: A #B2B story is not one-size-fits-all. No two #prospects are the same. How can we keep that #story short & focused?

We know too much, and that makes us less effective. #CurseOfKnowledge #B2Bsales http://wp.me/p4fZbB-6K

Social Mediocrity: I’m skeptical of how most #B2B companies approach #SocialMedia. Here are approaches worth trying.

Legalese and legal ease: Friendly #legal language keeps #B2B #sales moving forward.

Let's make falwaffles: #B2B #marketing is like making waffles out of chick pea flour. Here's our favorite tools for making the most of our resources.