AdQuire Media

To apply permission marketing best practices to your next program activation, make sure to clearly define how the consumer’s data will be used, set expectations up front, provide value in your marketing messages, and make It easy to unsubscribe or manage preferences. Learn more: https://hubs.ly/H0l1KRm0

When selecting a media vendor it’s important to evaluate budget minimums, pricing model, and reputation, but that’s just the beginning. Read about 6 other crucial factors to consider: https://hubs.ly/H0lt7ZR0

Every email you send needs to be compliant with the CAN-SPAM guidelines created by the Federal Trade Commission (FTC). Read more about the current compliance guidelines and other key email best practices: https://hubs.ly/H0kttwX0

While permission marketing refers to a holistic mindsetnot a list of tacticsthere are some specific use cases where this philosophy can be applied to boost marketing performance. Learn all about them here: https://hubs.ly/H0l1KRl0

If you’re using email campaigns to drive customer acquisition, the first ones you send are some of the most important. Here’s how to use your welcome email series to make a great impression: https://hubs.ly/H0k1DV70

Addressable marketing refers to the ability to use media to target specific individuals, rather than large groups of anonymous third-party cookie pools. Learn more about the basics and how modern brands can use addressable media to improve acquisition marketing performance: https://hubs.ly/H0lV3tW0

While OR and CTR are useful, remember that these rates are only the first indicators in the process of acquiring customers and should be evaluated in the larger context of sales and revenue. Learn how to set ideal goals for your next email campaign: https://hubs.ly/H0k1GMX0

When used correctly, addressable media can drive incremental CRM performance improvements through cross- and upselling, or to increase new conversions by targeting new prospects on individual devicesall while controlling frequency, eliminating oversaturation, and avoiding serving impressions to audiences outside of a target market. Read more: https://hubs.ly/H0lT_Rm0

Here’s one of the best ways to grow your email database quickly, without purchasing an email list: https://hubs.ly/H0hH1JJ0

Website monetization can be tricky. Ad inventory is limited, third-party creative isn’t always relevant to your audience, and networks often can’t account for every impression. With all these challenges, real innovation is required to improve the bottom line. Learn more about the #1 website monetization strategy to implement in 2019: https://hubs.ly/H0hHhq00

Selecting a media vendor is a big decision for any brand or company; one that has the potential to help acquire thousands of new customers, or waste a substantial amount of money. Learn the top 9 keys to making this decision count: https://hubs.ly/H0lt7ZS0

To apply permission marketing best practices to your next program activation, make sure to clearly define how the consumer’s data will be used, set expectations up front, provide value in your marketing messages, and make It easy to unsubscribe or manage preferences. Learn more: https://hubs.ly/H0l1KRm0

Addressable media can help improve brand loyalty, avoid waste, and facilitate true omni-channel measurement. Learn how here: https://hubs.ly/H0lV3tV0

Selecting the right email cadence is crucial to keeping readers engaged, but it’s not always easy. Test until you find the right intervals, or ask your media vendor partner. Read more: https://hubs.ly/H0kmb650

When selecting a media vendor it’s important to evaluate budget minimums, pricing model, and reputation, but that’s just the beginning. Read about 6 other crucial factors to consider: https://hubs.ly/H0lt7ZR0