AgencySacks

Portraits of Peninsula is a collection of photographs that form the basis of The Peninsula Hotels’ international advertising campaign by the renowned photographer Ms. Annie Leibovitz. Through the medium of photography, our aim was to bring to life to The Peninsula Hotels’ culture and style of hospitality where the personal connection between staff and guests is paramount.

After years of working with Architectural Digest shooter and friend, Scott Frances on behalf of our clients, we now have the privilege of having Scott turn his refined eye toward AgencySacks and our new offices. He did a fantastic job, wouldn't you agree?

From the archvies: It's difficult to capture the vibe, soul, and personality of a property in a single photograph. In our "Originals" campaign for Rosewood, we commissioned fine artists to get to the essence.

Wherever you are in the world, enjoying a drink with someone has long been a sign of hospitality. So we asked the experts at Rosewood Hotels & Resorts around the world to create a drink to evoke that their recipes can be found here, in "The Little Blue Book of Cocktails".

Stark was perceived by a new generation of designers as, perhaps, a bit stuffy. We were charged with modernizing the brandmark while preserving its classic brand image. Additionally, Stark had recently expanded to include other lines of business. We defined a brand architecture and color coded the new divisions beneath the logo. As a link to its past, and to add some artistry to the mark, we re-envisioned the snowflake rendering that had always been part of their branding. Swipe to see before and after logos.