Association of National Advertisers (ANA)

Wonderful news from ANA member Unilever

Multicultural consumers, and the music they listen to and create, impacts and shapes American culture. In this piece, Pandora shares a sneak peek into its new research on the trendsetting Black consumer with marketing implications beyond music that will help advertisers win over this audience.

To help the marketing community with the significant challenge of identifying diverse suppliers, we've curated a comprehensive list of certified diverse suppliers that work in our industry. The list now has more than 100 suppliers and is publicly available here: https://bit.ly/38CwfQn

How did Hellmann's leverage the hit game Animal Crossing to drive awareness of the brand's Real Food Rescue program? Find out with this piece on how brand's have upped their marketing in response to 2020's trend of rising screen times.

ANA EVP Bill Duggan recently sat down with Verizon's SVP and Chief Creative Officer Andrew McKechnie to discuss the brand's "Love Calls Back" campaign, which won Best in Show at last year's #ANAmulti Awards. You can find the full conversation here:

Improve your roster of clients. Entice better talent to come work at your company. Winning a B2 Award can do a lot for your business. Enter your best B2 campaigns from 2020 now: https://bit.ly/1NMe3ym

We're thrilled to announce this year's #ANAecho Award Diamond Jury! This blue-ribbon panel of brand marketers and agency/industry leaders will select the 2021 Diamond ECHO Award winner. Learn more about what means and the overall awards program right here: https://bit.ly/2LPUm58

Judy Hoffstein, CMO of the Crohn’s & Colitis Foundation, shares her secrets to marketing a sensitive subject:

Join Merkle Incorporated's Amy Bobrick, nonprofit executives from Earthday.org and World Central Kitchen, and more at next month's virtual #ANAnonprofit conf. Save your spot now: https://bit.ly/3oJhSzk

Brands are taking a more inclusive approach to gender: https://bit.ly/3l0NQEB

The deadline to enter your best brand activation marketing campaigns in the 2021 #ANAreggie Awards will be here before you know it. Start your entry now while work is a little slow and ensure your work gets the recognition it deserves: https://bit.ly/1SkGack

Ensuring the longevity of the client-agency relationship is critical to business success. A relationship management program can help get a new relationship off to the right start and keep it on track. Find more data on this and some ways to improve your relationship management programs with this report created in partnership with our friends at the 4A's / American Association of Advertising Agencies: https://bit.ly/3qAqXfd