Athletics

We are feeling the summer vibes of @hotelvermont. Athletics has had the honor of working with Hotel Vermont across a wide range of digital and print projects capturing the warmth and beauty of Burlington’s premier boutique hotel. #branding #design #athleticsnyc #athleticsinsideout

Glo was founded by brothers Derik and Ryan Mills with the objective of making the ancient practice of yoga accessible and readily available to modern audiences. Athletics along with our long time collaborator Sam Renwick was enlisted to develop a brand identity and language system to promote the brand’s evolution from purely yoga to a fully integrated wellness offering. @yogaglo #branding #design #athleticsnyc #athleticsinsideout

Whether you call it Futbol or Soccer, we have a lot more in common than we know. A heated rivalry between friendly nations, @leaguescup pits the best of @ligabbvamx vs. the best of @MLS in a competition for the cup of all cups. Athletics was honored be part of developing the reflective cup and identity for an annual competition that is sure to provide plenty of back and forth in the years to come. #branding #design #athleticsnyc #leaguescup #athleticsinsideout

Our summer reading recommendation. The FACIT Model. Globalism, Localism, Identity published by @spectorbooks. In Sweden, the FACIT brand is as well-known as IBM or Olivetti. Based in Åtvidaberg, the company produced mechanical calculators, typewriters, and office furniture in the period between 1922 and 1998. The FACIT Model documents the visual research carried out by @our_polite_society in the archives of FACIT AB. Type specimens, manuals, advertising leaflets, and product catalogues bear witness to a culture in which many of the codes and forms familiar to us from today’s world of work were defined or invented. #branding #athleticsrecommends

Grateful to have our amazing team together at our annual offsite at the @thegrahamandco .The best creative work is only possible with a truly inspirational team and culture. Much needed pool time was had by all! #athleticsnyc #thegrahamandco @ The Graham & Co.