Berlin Cameron

Our world has drastically changed in 2020. We can all agree that last year was but 2021 is already looking . In order to get a better understanding of sentiment and expected behaviors for this year, we partnered with @getperksy to do a survey among 1000 individuals across demographics. From stability to mindfulness, we have gathered nine insights from our research on what consumers are feeling. On January 12 (next Tuesday), we are assembling an ambitious panel of experts who will talk about their thoughts on 2021 and what they think are going to happen among consumers, brands and culture. You do not want to miss this conversation with @jacobpace, @nadiagenmasri, @joincoa and @bakaminkow. RSVP now via link in bio!

A transformative biological lighting company, @bioshuman brings the natural brilliance of the outdoors inside. Developed by @nasa scientists, this innovative company harnesses light for where it’s most neededhuman health, plant growth and beyond. Earlier this year, we launched #NaturallyBrilliant a unifying campaign through line that will bring to the world a new understanding of circadian lighting. As their partner, we’ve established a full strategic repositioning inspired by proprietary research as well as a new brand identity and creative excellence. #bios #bioshuman #biosplant #clientspotlight #clientwork #work #advertising #creative #lighting #health

Let’s be honest, 2020 has been quite a rough year. As we get closer to the home stretch, we all have the same question in our minds what’s in store for us in 2021? To answer this burning question, we've partnered with @getperksy to create a research report for deeper understanding of consumer motivations and behaviors. Here are 9 data-driven insights paired with fresh takes from thought leaders, to help paint a picture of what's ahead. Download via link in bio

Earlier this year with the bulk of sporting events cancelled nationwide, and women athletes feeling the impact of the #Shecession, @AIG wanted to help women golfers have a chance to tee off, generate income, and play the sport they love. And they did, making the impossible possible and successfully hosting year two of the #AIGWomensOpen. To acknowledge the state of the world during the event, we created a spot called The Spark, to highlight the catalysts that jumpstart everything in life from a love of golf to a national movement. An accompanying influencer campaign with posts from @lavellerose, @sloanestephens and @katiecouric sharing their own ‘spark’ drove further buzz. AIG is always here, as an ally #aig #golf #ally #clientspotlight #clientwork #advertising #work #thespark #shecession #aigwo

Vote for our #sxswpanelpicker entry! 2020 has been hard on everyone. However, one often overlooked group has been particularly affected: working women. For the first time, this recession has impacted women more than men, with 865,000 women falling out of the workforce in September, sparking the world’s first Shecession. We want to use this opportunity to discuss new paths forward, even when the odds are stacked against us with our president @jenbdasilva, @bealuminary's founder @cateluzio and @thehoneypot's founder @beadixon. Vote for us via link in bio! #sxsw #sxsw2021 #sxswpanelpicker #shecession #femalefounder