Blass Marketing

Sneak Peak! Here is a new TV spot that Blass Marketing just finished today for The Villas at Sleepy Hollow Lake. The TV campaign will start to air next week. Wh...at a great place! The new model home is currently under construction. They have resurfaced all the tennis courts and installed all new docks in the marina this year! There will be a webcam installed soon so you will be able to watch the model home being build at https://sleepyhollowlake.org/villas/. Yes, we created the website as well. See more

Long-time Blass Marketing Client - Sleepy Hollow Lake is expanding. They are building The Villas at Sleepy Hollow Lake. We are kicking off a new integrated marketing campaign to promote the Villas. Check out the Villas in this article that was just published today. https://55pluslivingguide.com/discover-florida-like-resort/

Blass Marketing just completed another interesting project for The Villas at Sleepy Hollow Lake - 3D renderings of the model home now under construction at Villas. They were created from the architect's blueprints, with input from the developer. Now we are proceeding to create TV spots, print and online ads, and a website landing page for this new development within Sleepy Hollow Lake. www.SleepyHollowLake.org

This is a very interesting article by Drew McClellan who is an ad agency consultant whom I follow. I thought it was worth sharing during these challenging times. "This is a moment. Not forever. Right after my mom passed away, several wise friends who had endured a significant loss of their own counseled me not to make any big decisions for at least six months, because grief brain was real. It’s a physical reaction that can release high levels of stress hormones in the body l...eading to confusion, fuzzy thinking, disrupted sleep, and depression. Sound familiar? image Looking back at that time, I recognize how grateful I am that they offered that advice and I was smart enough to take it. I think we’re all suffering from grief brain right now. We are grieving the killer year our agencies were on track to have. We’re grieving the normalcy of a collaborative work environment without social distancing and wiping everything down. We’re grieving clients who have paused or left. And each of us is grieving our personal losses on top of the work ones. It’s easy to rush to an extreme decision when you’re in the grips of grief brain. It feels good to take back the control. It makes sense in the moment to make a radical change in your business based on what you know about today. But, for the long-term health of your agency please proceed with caution. There’s a significant difference between the reality we’re in, versus suffering the loss of a loved one. One is a new and permanent reality. This is not. We are not all going to be wearing masks forever. We are not going to be wiping down every surface forever or feeling anxious when a stranger bursts our six-foot bubble. I have no idea when we’ll be past COVID, but we will get past it. This moment in time is not our new normal. If you’re heading towards a huge decision find people to think it through with you. Ask them to play devil’s advocate. Force yourself to explain in as if it were 2023. Does it still make sense? It might be the right call. Or it may be the right call for the rest of 2020 but a terrible decision for 2021. A rash decision in 2020 could unravel what you’ve spent decades building. Just go slow and double-check your thinking. Don’t let the grief brain play its tricks on you. image."

Blass Marketing is pleased to be named as the marketing communications agency for EP Nevins Insurance. https://epnevins.com/

Blass Marketing is thrilled to be appointed Public Relations agency for Cookie Therapy. https://cookietherapyalb.com Amazing cookies! Get some.Face with tongue

Ava is bushed after a busy, creative morning. I have been multitasking, Today's American Marketing Assoc. Reengage and Reconnect: The Future Shape of Marketing 2020 is excellent. I lot of good ideas to put to use on client initiatives here at Blass Marketing.

New York Enacts Paid Sick Leave Law April 20, 2020 By: Nicholas P. Jacobson (Bond Schoeneck & King) The budget bill signed by Governor Cuomo on April 3, 2020, includes an amendment to the Labor Law that requires New York employers to provide sick leave to employees. The legislation becomes effective 180 days after it was enacted, which appears to be September 30, 2020. Public employers are not covered by the sick leave legislation. The amount of sick leave an employer is requ...Continue reading

Here's an interesting article that we pitched and got published in Forbes.com on Tierra Farm. Tierra Farm is a super company with delicious products. We are proud to have them as an ongoing Blass Marketing client.

Blass Marketing just finished another new TV spot (and a 15-sec version for Facebook) for BMCQ Law. Check it out. https://vimeo.com/382483152

Congratulations to Blass client - Tierra Farm, on such a major achievement!

Check out this new TV spot that we just finished for Sleepy Hollow Lake. It's a wonderful place if you are looking for a lakefront/lakeview home with lots of amenities. Soon to add maintenance-free villas.