Boss OnThe Beach

Want to become a trillionaire? Here's how: https://www.inc.com//jeff-bezos-amazon-ceo-step-down-entre

Join me Thursday, 4 Eastern, and protect or improve your site’s visibility. Join live or get the recording: www.marketingmagictips.com/Google

, Can't always make the Marketing Zoominar? Here's the answer

Spending more time - and dollars - marketing online? You’re clicking, liking, sharing. You’re building your list and posting messages. Is it getting the results you want or is it just getting you frustrated? When you understand how marketing works, you can make it work better for you. Here’s how 90 people have been getting it done since May; check this out and you’ll get it done, too: www.marketingmagictips.com/marketing-Zoominar-club

, Last Call: More important than product benefits? Today at 4

In marketing, you're always reminded to focus on the benefits wanted by your audience, not product features. And this is true. Yet - something else is even more important than benefits; it has to do with the fact that your customers are human and make decisions with this element absolutely dominant. Curious about what that means for your marketing choices? Join me Thursday, 4 p.m. Eastern, for Zoominar #23, and I'll walk you through the anatomy of a missed opportunity and what could have been done to save it. On the house with your registration here. www.bossonthebeach.com/services/marketing-zoominar

, A prospecting effort gone bad & the fix; tomorrow's Zoominar

Recently I was the recipient of a poor prospecting style from someone who wanted to sell product in a category I already purchase. This was a shame because I was pre-disposed to buy. I chose not to and, once again, my insight about how people make decisions to buy - myself included - was reinforced. Curious about what that may mean for your own marketing choices? Join me Thursday, 4 p.m. Eastern, for Marketing Zoominar #23, and I'll teach you too: the only element in marketing beats out desired benefits! On the house with your registration here: www.bossonthebeach.com/services/marketing-Zoominar

, More important in marketing than delivering benefits? Come to the Zoominar

, Last Call:Testimonials that Really Deliver on Today's Zoominar