Brandweek

#Brandweek kicks off tomorrow! Join us Sept. 2024 to hear leaders from the world’s top brands engage in interactive discussions focused on solutions for building a promising, innovative future. Register now:

#Brandweek is NEXT WEEK! Join us Sept. 2024 with the most influential leaders in brand marketing, including speakers from Showtime, Amazon Advertising, iHeartMedia, Snapchat and many more. Sign up today:

Road to #Brandweek | Ikea, one of the dominant global retail brands that faced significant disruption due to Covid-19, is looking ahead and carving a positive future forward through data and innovation. Chief digital officer Umesh Sripad explains how:

Road to #Brandweek | Kimberly-Clark's Zena Arnold discusses the nuances marketing in a time of crisisespecially when your products are in high demand.

AMC Theatres has launched a $25 million marketing campaign, unprecedented for the cinema chain, starring Nicole Kidman and claiming superiority over home entertainment options and streaming services by saying, We make movies better.

Road to #Brandweek21 | We talked with Janda Lukin, CMO of Campbell Snacks to find out what's in store for her event session on the art and science of creative marketing and product innovation. Get her take on ecommerce, brand trust and the challenge of connecting with consumers in 2021.

A new ad from Apple Japan highlights how often MacBooksor thinly veiled lookalikesappear in anime.

The role of the CMO is to drive growth and while marketing objectives haven’t changed, how you get there has. Join General Motors Global CMO Deborah Wahl and Nadine Dietz as they dive deep into the role of the CMO, the industry's confusion surrounding it and more: adweek.it/340DSKN

Find what’s top of mind for General Mills Chief Brand Officer of North America Brad Hiranaga as he takes on turning this 150-year-old brand into a force for good. Join Nadine Dietz on this Top of Mind episode to hear the advice Brad Hiranaga offered fellow marketers and more: adweek.it/364kRsr

"While it’s challenging, we believe fiercely in this new normal." Founders Polina Veksler and Alexandra Waldman share how Universal Standard is leading a fashion movement built on inclusivity and providing options to an often neglected group of consumers. adweek.it/2qzn28f

Don't let the perfect be the enemy of the good. NASCAR’s CMO Jill Gregory shares how empowering your team means remembering WHY you hired them and allowing them to do their jobs. Hear more on the CMO Moves podcast: adweek.it/2Omuv2p

Stories app Unfold was recently acquired by Squarespace. The app's co-founder Andy McCune joins Nick Gardner on the Gen ZEOs podcast to talk about the acquisition experience, how he got his start in app development and the democratization of content. Full episode: adweek.it/2rLOdNj