Cake & Arrow

"For many decades, independent workerscontractors, freelancers, actors, artists, temporary and seasonal workers, sole proprietors and the likehave been pursuing stability and security for themselves and their families outside of the framework of traditional employment. In more recent years, largely thanks to the advent of platform work and periods of economic recession, the number of people doing so has steadily grown, and the pandemic, by all accounts, will only further this trend. Yet, as a country we continue to see employers as the organizing principle in people’s lives. But with every passing day, this idea of employment is less and less true for more and more people." https://bit.ly/3jdaloI

As gig workers struggle to cope with devastating losses of work and income while also trying to protect their health, we ask: how will this crisis shift the future of gig economy work going forward, and what does this mean for the insurance industry? Download our latest report. https://bit.ly/3f060V7 #GigEconomy #Covid_19 #coronavirus #Insurance #insurtech

Balancing the demands of work and family is increasingly difficult. Families are looking for more flexibility when it comes to how they choose to manage their professional and personal lives but often feel cornered into choosing between the two. For this and other insights into #insurance and the #modernfamily, download our report. https://bit.ly/2xeetD2

Over the last several years, as we have studied groups now deeply impacted by Coronavirus, our research has consistently shown that people have a growing desire to feel more connected to their communities. In our latest blog post, learn about how, in the age of social distancing, communities are blossoming, and becoming a lifeline for people in need. https://bit.ly/3bFbqSS #coronavirus #gigeconomy #socialdistancing #community

We are surveying gig economy workers and freelancers who have had their work impacted by the Covid-19 pandemic. We have done research in the past with gig workers highlighting some of the vulnerabilities these workers face and are looking to follow up on this research in light of the recent pandemic. https://cakeandarrow.iad1.qualtrics.com//SV_a5xuC4YZtFzP8Hz If you or someone you know is a gig economy worker or freelancer whose work has been impacted by Covid-19 and want to... have your voice heard, I invite you to share and participate in our survey using the link below. https://cakeandarrow.iad1.qualtrics.com//SV_a5xuC4YZtFzP8Hz All participants will be entered into a drawing for a $250 Amazon gift card and qualified candidates will be eligible for future paid research opportunities. #gigeconomy #gigworkers #freelancers #covid_19 #coronavirus

After launching a new product, part of you will want to sit back and watch your perfectly executed vision perform. But you aren’t done yet! User research can be hugely helpful after launch and if you didn’t get to do research pre-launch - now is your chance! User research can help you make decisions, groom your backlog, identify performance issues, and more. Let’s look at some of the situations user research can help you now. https://bit.ly/2O55vhn

Halloween greetings from the team at C&A!

It’s true: interface design can kill you. Real events, from the Chernobyl disaster to the recent MAX 737 plane crashes, stand as stark examples of technical & design debt. Good design, however, is the result of thinking about inputs, outputs, interactions, and results; It’s about getting in the weeds while keeping an eye on the big picture. https://cakeandarrow.com/newsfeed/2019/10/when-design-kills/

In recent decades, the demographics of families and the roles that individuals play within have rapidly evolved. In Cake & Arrow's latest report, we uncover how these shifts lead to changing needs, risks, and expectations in terms of how families function in the modern world and their relevance to the insurance industry at large. http://go.cakeandarrow.com/insurance-modern-family-white-pa

You can't participate in a conversation about forward-thinking insuretech without touching on customer data. But we've noticed a scary trend - a fear to learn lessons from customers and validate experiences without massive data sets to support your conclusions. There are two things about that perception give us pause... https://cakeandarrow.com//dont-let-big-data-get-in-the-wa/

Pulling together a winning team for every project requires planning, flexibility, intuition, a deep understanding of clients and their needs, and sometimes a little luck. So how do we do it? There are three important considerations that guide this process of building a winning team. https://cakeandarrow.com//art-and-science-assembling-winn/... #projectmanagement #pm #digitalagency #teams

Handing over creative control to an agency on a big initiative can be scary. Our own Tim Angiolillo on how to make sure you select the right partner from the outset. http://bit.ly/2RFt7cq

"The insurance companies that will win with Millennials are the ones that go beyond digital, convenience and affordability to find new opportunities to deliver value." - Cake & Arrow's CEO & Founder, Josh Levine, talking #Millennials and modern insurance at Silicon Valley Insurance Accelerator's InsurTech Fusion earlier this week.