Chris Madden Licensed Loan Officer NMLS# 1634490

Not something that gets talked about during a mortgage conversation but... READ ON The reality is that getting a mortgage is % about FINANCIAL LITERACY. Most everyone (as consumers) know to only ask what is your rate and many lenders/service providers only know to offer rates as the single driver of that conversation. That question or piece of information is not the one that will have the greatest impact on you or your family’s wealth . What will, is be...ing asked (as a consumer) what is the best mortgage STRATEGY for you/your family. It’s ok not to have all the answers or literacy in this space as a consumer. Your Loan Officer though? They must have them See more

In a sales funnel, clients at the very bottom are ready to buy. In my industry, this is where everyone focuses their efforts . In good times there are always clients at the bottom of the funnel. You can advertise, buy leads and do other sales activities to capture that business. But very few focus on the top of the funnel. Big brands do this because they understand that if you create a huge top funnel, then there will be a lot more sales at the bottom. If one can fi...gure out how to capture more attention, the number of people at the top of your funnel increases exponentially. Then you always have business, no matter what is going on in the markets/economy. When you stop chasing the dollars at the bottom, and start grabbing attention at the top, this is how you keep wining. See more

Consumer behavior is trained and retrained to shop primarily based on , lowest cost WHAT IS YOUR RATE - a question often asked by a consumer who is new to the process. The response is not a number, actual rate or even a range. The response should be WHAT IS THE RIGHT MORTGAGE FOR YOU . The answer/direction to that will always trump the rate question.... I have helped countless homeowners and new buyers determine the right course of action that was in their best financial interest . More often than not it did not involve the lowest or cheapest rate option . ADVICE is always more valuable than PRICE (alone) See more

Keep adapting and evolve with the times!

The winning formula: (1) Relevant content something that would inform your potential client base and answers questions they currently have. (2) Posting frequently enough so that you catch people often enough (you never know which one they are going to see or will resonate with them).... #1 #2 turns into TRUST. You become recognized as a trusted expert. More people who trust you in your market(s) = More Business Now, this assumes you know what you’re talking about and are in fact trustworthy. See more