Cowley Associates

This is us: No wonder we're off to a great start in 2021! https://www.fastcompany.com//why-were-witnessing-a-new-gol

We're honored, proud and psyched to have been a part of the Pomeroy Foundation's rebranding effort: What a great organization, what big-hearted people, and what a worthy two-part mission!

Happy 2121 to our clients, allies, friends and families!

Cowley Associates is excited and honored to have our creative director, John Hoeschele, serve as this month's guest blogger on Drive Research's website! (Topic: 3 Ways to Use Research to Improved Your Marketing Communications Creative.) Have a look! http://ow.ly/X6D450AKA4V

Just sharing this nifty program from the good folks at Advance Media: Nice gesture and, more than that, putting real skin in the game. https://www.advancemediany.com/grant/

DOWNLOAD our latest blog -- "4 Ways to Use Data for Marketing Strategy" -- guest-authored by our good friend and longtime ally George Kuhn, owner and president of Drive Research. http://ow.ly/mIsn50A2pAB #marketingresearch #driveresearch #cowleyassociates #cnymarketing

Black lives matter. #blacklivesmatter #blm #blackouttuesday #blacklivesmattersyracuse #blmcuse

Sharing this excellent and insightful article on Gen Z marketing written by Vance Marriner, who heads up the research function for our good friends at the CNY Business Journal. http://ow.ly/ck4F50zVKgk #cnybusinessjournal #genzmarketing #cnybj #cnymarketing

Cowley is super-psyched to have developed this all-new website for our fast-growing client, Xyfection -- a Syracuse, NY-based firm offering electrostatic disinfection services. Created using the facile, scalable, and mobile-friendy Drupal platform, the site utilizes video, sliders, FAQs, and other communications techniques to simply-but-powerfully convey the advantages of utilizing this new technology to 'break the chain of pathogen mobility' -- the importance and value of w...hich are so very evident in the Coronavirus era. Have a look! https://xyfection.com/ #xyfection #electrostaticdisinfection #cowleyassociates #websitedesign #cnymarketing #stopthespreadofcoronavirus

Check out our latest blog, authored by guest and longtime ally George Kuhn, owner and president of Syracuse-based Drive Research! Entitled "4 Ways to Use Data for Marketing Strategy" -- George's blog spotlights several ways research that YOU commission can, in turn, be used to promote your business or organization. Have a read, enjoy, and send us or Drive Research a note if this blog-post inspires you!... http://ow.ly/VEBP50zQiQZ #driveresearch #datadrivenmarketing #VOC #cowleyassociates #cnymarketing #smartmarketing #marketingresearch

A handful of our fans requested a downloadable / shareable version of our recent blog entitled Communicating in the Time of Coronavirus. Here you go! Let us know if you have questions, are inspired by any of the thoughts we've outlined, or want some honest advice on moving forward in the weeks and months ahead. http://ow.ly/lXDz50zLDRu

Proud to have been enlisted by our friends at OnTECH Charter School to develop their 2020 enrollment campaign! The multichannel effort included transit advertising, a Facebook campaign, digital ads, and a brand-new Drupal-based enrollment microsite where prospective students can apply and learn more about OnTECH's unique value proposition -- guided by all-new iterations of the cartoon character we developed for last year's campaign. Check out the website here -- and feel fr...ee to share it with anyone who'd benefit from the advantages offered by this unique, Syracuse school! http://apply2ontech.com/ #ontechcharterschool #syracuse #cuse #cowleyassociates

They say every problem is an opportunity in disguise. Well, here's a perfect case in point: Why not turn your decidedly 'ad hoc' video-conferencing background into a branding opportunity for you or your organization? Contact Cowley today for an estimate by typing "I want a branded background" in the comments box! ... https://www.cowleyweb.com/contact

2 of 2 posts: Here’s the work of the second Caz student our creative director, John Hoeschele, was pleased to coach this spring. Developed by Elise Sund, this project brought to life her vision of a historic trail dedicated to the suffragette movement and aligned with the 100th anniversary of women securing their right to vote in New York State. With dreams of using her design and communication skills in the historic field, Elise began with the apt name of Trailblazers an...d then fully and adeptly brought her concept to life with a suitable brand mark, branding system (note the nod to banners used in the suffrage movement!), informative interpretive signs, outdoor advertising, merchandising ideas, and more. Super job, Elise and good luck to you as you enter the working world: We’re sure you’ll do well! (Folks who might wish to contact Elise for employment opps need only give us a shout: We'd be happy to put you in touch with her!) #cazenoviacollege #elisesund #graphicdesigngrads

1 of 2 posts: Our creative director, John Hoeschele, was again honored and excited to be a professional contact/mentor to a couple graduating seniors in Professor Scott Jensen's capstone projects course at Cazenovia College. Featured here is the work of Connor York, who developed a hypothetical product called Xarbon -- which is a ecologically minded carbon fiber material used in the manufacture of products in various vertical markets (e.g.: sporting goods, automotive products..., etc.) Connor was incredibly thoughtful, meticulous, diligent, and creative in developing the branding and communications program for this would-be B2B company. Great job and good luck Connor: You'll go far from here, we are sure! (Anyone interested in getting in touch with Connor, to snap him up as he enters the communications profession -- just reach out to us and we'll provide his contact info!) #cazenoviacollege #connoryork #graphicdesigngrads

Curious about how Coronavirus is impacting consumer behavior? This excellent presentation from our friends at Advance Media and Drive Research offers some valuable insights. We encourage all marketeers to contact Advance Media for more information on the research and media implications behind the slide-deck. (Or to us if you want creative services & messaging that align with or leverage their findings!) http://ow.ly/80O350zpCJH

Brainstorming, project status, account service... Gotta' admit, we're rolling with the efficiencies of remote work. (Though we do miss seeing our clients in person!) cowleyweb.com #zoomingalong #cowleyassociates #smartmarketing #cnystrong #beyondcovid #advertisingagencies