EMIT Associates

Omni-Channel in a nutshell At its core, omni-channel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.

Stocking up on more merchandise won’t cut it anymore. An increasing number of retailers are learning that having more products won’t necessarily win over customers. Shoppers these days are already overwhelmed with too many choices, so widening your range can sometimes do more harm than good. To learn more about this trend click the ‘contact us’ link above.

TREND: Social will grow as part of the omnichannel mix We anticipate that more retailers will adopt social selling solutions such as Soldsie (selling through comments) and Like2Buy (user generated content galleries) To learn more about this trend click the ‘contact us’ link above.

IT concerns - Speed of IT Delivery and Time-to-Market Since IT is part of just about every business process and product. IT time-to-market can significantly impact an organization’s revenue, market share, customer acquisition and retention.

Top CIO Concern A major concern besieging CIOs is the matter of cybersecurity. IT security will no doubt continue to be a top priority for some time. To learn more about this trend click the ‘contact us’ link above.