Epi Printing & Finishing

Transform high traffic floors into advertising space with vinyl floor graphics! Just peel and stick these durable decals. Long term or short term use, indoor or outdoor!

Check out our new window graphics! You can't see inside....but we can still see that March snow outside .

Our building just got a facelift. Ask us how we can help increase your company's curb appeal!

Happy St. Patrick's day from all of us at EPi!

Our neighbors at Creative Shapes in Rochester, NY have wonderful fun and educational resources to keep kids busy and stimulated for hours, days and even weeks!

Show off your collection of products or services with professional paper, gloss, color and stitching - all customized to your liking.

One of the most impactful #marketing and #branding tools a #business can create is a #brochure

Let us handle direct mailing to your customers, friends and family.

We have come to the end of our Nine tips to re-energize your print marketing collateral. Integrate it with online marketing Another way to give your print marketing a boost is to make sure it aligns with your digital marketing so that it becomes a tightly knit system that guides the customer through the marketing funnel.... You can use the memorable and tangible nature of print to grab their attention, and then direct them to your website or social media channels where you can use the power of digital channels to convert them into leads or customers.

Number eight in our Nine tips to re-energize your print marketing collateral is Go multi-sensory Scientific studies have shown that people are more likely to make a meaningful connection with your brand if their senses have been stimulated in some way. This is why print marketing is so much more powerful than digital marketing.... One tactic that creative marketers are turning to is the multisensory mailshot. The idea is to stimulate as many senses as possible so as to forge a positive connection with the recipient. So, think about combining your print marketing collateral with aromas, sounds and interesting textures.

Number seven in our Nine tips to re-energize your print marketing collateral is Plan ahead for events: If you know that you’ll be attending an event that requires specific communication, then it’s a good idea to plan your print collateral in advance.... There’s nothing more stressful than leaving it to the last minute and rushing something through that ends up shoddy and ineffective. Advanced planning gives you enough time to develop creative ideas and allows your designers and copywriters to come up with something that really works.

Happy New Years from our family to yours.Happy New Years from our family to yours.

Number six in our Nine tips to re-energize your print marketing collateral is Tailor communications to different events If you have a regular calendar of events that your business attends every year, the chances are you use generic print collateral for each one.... On the surface, this appears more efficient in terms of cost. However, you could be missing out on making a good impact. Different events (such as conferences and tradeshows) have their own energies, which is to say they have their own buzz and excitement. And a good way to harness that energy is to tailor your communications for each individual event.

The major marketing trend now is authenticity. People are tired of cheesy, cliched stock photos that don’t reflect their own lives or reality in general. At worst, it puts people off. At best it just fails to appeal to them. This is why more and more marketers are turning to authentic lifestyle imagery as it helps brands connect with people on a more sincere level.

As business owners, sometimes we settle for whatever our graphic designers come up with. However, this can lead to mediocre results that don’t help us achieve our business goals. So, take a look at your current print collateral and ask yourself whether this really the best design for the job. If not, then consider hiring a graphic designer that has a proven track record of working in your industry and producing high-quality designs. If you do, push them to dig deeper. Don’t feel that you need to settle for the first idea they pitch you. Be armed with a clear vision of what you want to achieve and make sure you get it.

This unique piece has a little bit of everything: - CAD laser cut hexagon covers (11.5 x 13.279) with cut-outs - Spiral-bound (8mm Neon Yellow)... - Glued pocket with insert - 188# Carolina 14 pt. C2S Gloss (covers) - 100# XPRI Text Velvet - 100# Pro Digital Cover Silk - 80# Accent Opaque Text Smooth - Translucent (Vellum) sheet From the truly unique jobs to the most common, EPi treats every job as a special treasure. Celebrating 50 years in business, we don’t know how to do it any other way.

Our Second tip to re-energize your print marketing Use foil stamping to grab attention Foil stamping is a printing process that uses foil in combination with dye to create luxury metallic effects on all kinds of print collateral from business cards to brochures. It can enhance print in several ways:... It adds a strong sense of quality. The shiny metallic effect serves as an excellent attention grabber. It provides some additional texture.