Eric Wheeler Creative Services

On Reddit r/Freelance someone asked the question,‘How many people just install WordPress themes and charge clients $1000s?’. This excellent answer from a deleted user summed up all of the things you need to take into consideration when setting your price for a client. "I am a WordPress designer, and I do plenty of custom work, but I use commercial themes for my clients for a variety of reasons. But just installing WordPress themes for a well done website can involve:... 1.) In-depth technical and roadmapping sessions to determine what the client’s needs and goals, the scope of the project and his/her target audience are, all of which influence and even determine the direction of the audience. 2.) Consulting for the most appropriate web hosting solution for the client’s needs. 3.) Organizing the pre-existing branding materials and determining any gaps (usually in the form of written content) that will need to be filled by the client or me during the course of the project. 4.)End-to-end project management. 5.) Securing the site with a CDN, firewall and other best-practices security measures. 6.) Vetting any premium themes the client may want to make sure that they’re buying a well-documented lightweight well-reviewed theme from a developer that isn’t going to disappear in 3 months. 7.) Designing the navigation and information architecture of the site, organizing the content in intuitive logical ways for the client if they don’t have a sitemap. 8.) Basic on-page SEO for all pages. 9.) Configuring custom plugins and platforms, including BuddyPress, Multisite and other stuff that actually, you know, takes skill and experience to do properly. 10.) Determining the necessary plugins for complete functionality that meets the client’s needs and project requirements. 11.) Several rounds of detailed revisions. 12.) API integration of social media, mailing lists, etc. 13.) Customer service answering your client’s 39471231 questions. 14.) Post-project client education and documentation. etc. Answer: Yes, sometimes I charge thousands just to install a WordPress theme."

Why do we focus on Wordpress as our design platform? Here are the current WordPress CMS system usage statistics for the whole internet to tell you why*. Also shown is a detailed breakdown of the cost of WordPress website for your business, either with a custom theme or with an off the shelf theme**. Website maintenance is an additional monthly cost***. This is so you as the business owner can understand the time frames and costs involved. Remember, this is your business, and... your livelihood. You get what you pay for. Payment plans are available. *All usage statistics courtesy of https://w3techs.com/technologies/details/cm-wordpress **All prices are based on $60/hr per person as is the standard for a small design firm. ***Maintenance charges are a monthly charge of 3-10% of the site revenue, no less than $100 a month.

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Various tshirt graphics I have designed. Different color variations included

Various banners and web ads I have designed