Falk Communications and Research

Holiday Haiku 2020 How dark was this year, Clouded by illness and loss. Welcome, sun of hope. ... With warm thoughts for your personal health, your family and your team. In thanks for the wonderful care of my mother, age 90, who recovered from COVID-19, I have made a donation to a local hospital. Consider how you may acknowledge your appreciation of clients and partners in collaboration with a donation to a nonprofit organization, as we all look ahead to a brighter 2021. Let's catch up soon.

Public Relations is the strategic communications process by which an organization builds mutually beneficial relationships with its publics. Learn more in this 10-minute discussion with BluHorn TV: https://www.spreaker.com//marketing-for-your-future-with-j

Thanks to Beth Granger for the live video interview with terrific questions from attendees on media relations, marketing and networking. 30 minutes https://lnkd.in/eMF5J7t

Action-oriented ideas on Public Relations for attorneys. Thanks to Ken Hardison for inviting me to speak on the Grow Your Law Firm podcast. Here's a summary: How Janet helps solo attorneys and small firms with their marketing and communications; What reporters are looking for when they are seeking sources, and how a PR firm can help you; How to build a media profile that offers reporters information t to confirm your professional status;... How Janet helps lawyers clarify the message they want to communicate and then helps them find opportunities to spread that message through the right platforms; How Janet’s public relations efforts benefited a client through a sexual harassment case by creating intense pressure and encouraging the other party to settle quickly; What tools are available for creating press releases; What steps firms should take to clean up a bad PR situation, and the three R’s: Regret, Recompense and Reform; How to avoid appearing guilty when talking to a reporter, and why no comment is never the right answer to a tough question; How to connect with Janet to request a free 30-minute consultation and sign up for her free monthly newsletter https://bit.ly/31YlJiW

Want to strengthen your marketing during COVID-19? #GearUp 2 Not Give Up is a series of Facebook Live conversations with videographer Manuela Senatore. Here’s the link to our conversation https://bit.ly/2VPPKhV (31 minutes)

Webinars are all the rage. How do solo attorneys select which one to view? How do they become speakers? Gain insights from Melanie Cunningham, William Denver, Marc Garfinkle, AYESHA HAMILTON, Leona Krasner, Esq., MBA, Alan Peyrouton, Marnita V. Robertson, CIPP/US, CIPP/E, CIPM, FIP, Judie Saunders and Kimberly A. Yonta, Esq. in New Jersey Law Journal. https://bit.ly/2JkohOq

Your elevator pitch is memorable when you start with an anecdote or question. Follow tih the benefit of working with you. Next, give your name, occupation, target markets. Now tie it up with your name and tagline. Avoid the standard name, profession & company that so many networkers use. Here's a two-minute video as a model: http://bit.ly/2vONtsH