The Finance Marketing Group

Jodi came through our graduate program in 2017 and has been crushing the finance game since! Check out this message Jodi shared with us to pass onto female entrepreneurs. "My biggest goal through this pandemic has been to help as many people as I can. With the unknown looming this last year businesses scrambled to find ways to pivot to survive. In many ways that meant changing procedures entirely from packaging to staff or finding alternatives to cash flow without taking on t...oo much debt. Factoring and Purchase Order Financing was what I offered to help the unsure use what they already had! One of my female-owned business clients over this past year has grown tremendously with Factoring her invoices and has proudly made 1800FLOWERS one of her biggest clients! To be able to empower her with the knowledge of other options besides debt was an AMAZING feeling!! Knowledge is power ladies!!" #internationalwomensmonth #entrepreneurs #femaleentrepreneurs

Today we introduce to you, Jenna! She is our Associate Marketing Director. Jenna shared with us one of her proudest accomplishments here at The Finance Marketing Group and an awesome piece of advice. Check out what Jenna had to share! "As with many professional women, my role is not singular. On one hand, I spearhead the planning and execution for the largest conference in the United States for commercial lenders and brokers. On the other, I manage a team of professionals at... a buzzing marketing firm." "Don't ever let the word "bossy" stop you from calling dibs on the driver's seat. If you know what needs to be done, take the wheel!" -Jenna Hanson #internationalwomensmonth

Meet Shannon! Shannon is our Email Marketing Manager. In honor of International Women's Month, Shannon shared this fun story of when she got to meet one of her role models. "When it comes to empowering women, I am always reminded of the great role models I had growing up. One such role model is Shirley Manson from the 90's alt-rock band, Garbage. There's a great quote inspired by her mother always advising her to push through her fear. "Feel the fear and do it anyway." That always resonated with me. Whether it came to a big move, job change, or trying something outside my comfort zone, those words always inspired me to keep pushing forward." #internationalwomensmonth

Our company is made up of inspiring and empowering women. Follow us along this week as we highlight the strong women of our company. We asked the women of The Finance Marketing Group to share a message in honor of Women's History Month. Check out this piece of advice from Christina, our Associate Director of Enrollment. "A piece of advice that I think would be valuable to a lot of young women is, don't allow yourself to get intimidated in the workplace. You are there to shine and do a great job! So, don't let anyone allow you to think that you are not enough for your particular role, or for a job that you are tasked to do. You can do it as long as you put your mind to it and work hard. Things don't always get accomplished with ease at all times, but the payoff is worth it!" #internationalwomensmonth

Between Google+, Facebook, LinkedIN, Instagram & Twitter there are almost 4 Billion active users! We understand that setting up social media accounts is a somewhat of a process, aside from gaining a presence, developing a following, distributing your content, and ultimately going viral with your brand. Let us network for you! We specialize in social media marketing for the finance industry, which allows us to properly and efficiently develop an online presence for your brand as well as build an authority status for your company. Check out the link to see how our experienced team can help you: https://financemarketing.com/financial-marketing-solutio//. #FinanceMarketingGroup #BecauseWeKnowYourBusiness #Marketing #SocialMedia #Content #Branding #DigitalMarketing #Albany

Happy Thursday . . . .... . . #downtownalbany #inauguration #fridayeve See more

Social Media Marketing has quickly become on of the best ways for businesses to market their products and services to customers on a personal level. Check out some reasons as to why Social Media Marketing is essential for your business! Ready to market your brand on social? Our team specializes in social media marketing for the Finance industry, which allows us to properly and efficiently develop an online presence for your brand as well as build an authority status for your company. Reach out to us today to get started!

Connection is KEY when running a business. With the effects of COVID-19 in full swing, the amount of folks who are spending time online currently has skyrocketed, and sharing posts from accounts that you trust, responding to comments of your audience, and liking posts will not only drive traffic to your page, but will also let your audience know you are here for them. Work on creating social accounts and keeping your followers engaged during this new season.

A little Hump Day motivation . . . .... . #Motivation #HumpDay #RiseAndGrind #BecauseWeKnowYourBusiness See more

This next tip comes from our Content Manager, Jonathan! With so many options available for marketing your business, you need a cohesive content strategy. You not only need to decide what type of content you will offer, but also where it will be available, and most importantly what it will contain. Whether you are looking to drive sales, build your audience, or boost brand awareness, expanding your content beyond blog posts can help you reach your goals with quantifiable results.

Merry Christmas from our family to yours!

The branding of your business is SUPER important! Building brand awareness makes you recognizable, so customers who love what you have to offer can show brand loyalty. When customers see elements of your brand, they should know not just what it is but what your brand stands for.

Tip #3: Staying on top of your leads is important! Add the lead to your email marketing list and setup a schedule to contact them consistently. You never know when your services may be needed!

This next tip comes from Alex Vasilakos, our Marketing Director! Ever been watching YouTube and skipped past or muted ads? Or scrolled past an ad on Twitter or Instagram? Then you probably aren't surprised by this statistic from Newscred Insights: 91% of total ad spend is viewed for less than a second. Maybe "ad fatigue" is a thing, but high-value content remains a key part of SEO strategy. Your audience wants helpful, relevant and timely content, and surprise, surprise Google loves it, too. So, what can you deliver to your audience? How-to guides, video tutorials, podcasts, infographics, answers to common questions, useful hacks and quick tips will draw them in.