FreeWheel, A Comcast Company

Join us on 29th April for IAB Europe’s Virtual CTV Event! Stefan Beckmann, Director, Head of SSP Sales, DACH & Nordics at FreeWheel will take part in a panel of industry experts to discuss the #programmatic opportunity for #CTV. The Virtual CTV Event is a series of panel discussions and market deep dives to explore this emerging and exciting #digitaladvertising channel. With such a fragmented #CTVlandscape across Europe, this is a must-attend free virtual event to truly unde...rstand the opportunities and challenges of the ecosystem. Register here https://frwl.tv/3aExj75

Please help us welcome Rick Mandler to the Comcast Advertising family! Rick will be responsible for formulating growth marketing strategies across the Comcast Advertising portfolio with the goal of advancing revenue growth and market share. Mandler will report to Comcast Advertising Chief Growth Officer Pooja Midha, who joined the organization last month. I learned a lot from my three years working with Pooja at true[X] and I’m very honored that she thought of me for this new role, Mandler said. I’m looking forward to working with her and the leadership team to pioneer new ways to connect brands with their audiences and drive meaningful results in today’s dynamic marketplace.

Our commitment to diversity and mission to champion equality starts at home. #DEImatters #DEI

Sara Wallace, Senior Director, Product Management, sat down with @beet_tv to talk about @TeamFreeWheel's newest milestone in digital and linear TV convergence: the rollout of a new technology that allows sellers to deliver video advertising, using aggregated and de-identified data, on an addressable basis across platforms from a central decisioning platform. This release marks the first time a company has been able to offer true, multi-platform, addressable audience targeting... across all screens, including linear TV, using FreeWheel technology. . . . . . . . . #addressabletv #addressableadvertising #tvunification #TVconvergence #adtech #advertisinginnovation #advertisingnews #advertisingtechnology #tvtechnology #tvinnovation #mediaselling #mediabuying #advertising #marketing #tvadvertising #advertisingtech #innovation #techinnovation #nextgenTV #advancedTV #industryfirst #advertisingmilestones See more