Gluckworks

Getting ready to talk to some classes at my son's middle school tomorrow about how to be a writer. Anyone have advice they'd like to share?

Proud to sponsor this event at my son's school.

It's been a summer of success for our clients, including a new store for MacSolutions Plus, Inc., another year of growth for Edgeworth Economics, L.L.C., a top 100 ranking for the University at Buffalo and even more awareness for the Make Lemon Aide For Cerebral Palsy Foundation.

Just interviewed the president of a hedge fund advisory firm to get his insights on predictions and forecasting for our upcoming book. http://evhedge.com/management/

Just met with an experienced higher-ed development communications person looking for the right part-time or full-time opportunity. If you know of any openings, please let me know. Thx.

A history of amazing ads from the Gap. Sorry to see them fall. http://www.huffingtonpost.com//best-gap-commercials_n_5214

Just had to look up famous pirates for work. Aarrghh.

Front. Porch. Office. That is all.

Always great to see our clients on the front page of Buffalo Business First! Proud to work with MacSolutions Plus, Inc. as they expand in Eastern Hills Mall.

The deeper I get into writing our book, the more I love working in Scrivener. Folders. Color-coded labels. Target word counts. Tons of features.

A commercial that convinces me to buy Starbucks gets them one sale. A commercial that convinces me to have a meeting there gets them two sales. That's why I love the strategy behind "Meet me at Starbucks."

This ad is not picking on craft beer just to pick on craft beer. They're doing it to unite mainstream beer drinkers and show them that Bud is on their side. It's the same reason why commercials aimed at Moms make fun of Dads. They're not doing it just to make fun of Dads. They're doing it because they know Moms will nod along in agreement with the ad, and want to be affiliated with their brand. It's a fine line - you have to make sure you don't alienate a core audience - but Bud did a great job here. The hipsters drinking Peach Pumpkin Ale in the corner will never drink Bud anyway, so who cares? It's all about the strategy. It works for Procter & Gamble. And it will work for Bud. (Thanks to The Martin Group for starting the conversation.)

Nice site from one of our web partners. If you need a custom site with a solid content management system, talk with Joe Murphy.