Glue Advertising

Sticky can't vote, but you can. If you haven't voted yet, there's still time! #vote #makeyourvoiceheard #itselectionday #adventuresofsticky

Now that we've had over half a year to adjust, working from home feels quite normal. Here's what Glue work stations look like across some of our home-office set-ups. #workfromhomelife #homeoffice #newnormal #homesweetoffice #workfromwhereever #laptopviews #shareyourworkspace

Chicago Booth held its Worldwide Booth Night on 9/24. For the past 15 years, this event has brought together alums from around the world to celebrate their common connection and pride in their alma mater. Our CEO Cindy Machles was a featured speaker in the welcome video. She took a quick trip down memory lane and talked about the relevance of her Booth experience to the challenges that we all face today.

https://www.inc.com//this-is-number-1-sign-of-high-intelli A great article on what Steve Jobs called intelligence, but what our team calls big-idea thinking. It suggests that, when you have the time, you should explore a new interest or deepen a current one that has nothing to do with what you do at work. Though we are in a pandemic, there is still an endless array of virtual resources, from courses to online events, designed to widen your horizons. At Glue, we have found that these pursuits can add to your happiness and your strategic and creative abilities too!

In the advent of social distancing over the last month, Glue has helped several of our clients quickly pivot their marketing efforts to digital platforms. A case in point is our virtual exhibit at last week's WoundCon Conference and Expo, where we demonstrated that even when you can't engage with your customers in-person, you can still reach them effectively. In this particular situation, conference attendance and registration dramatically exceeded expectations. In fact, the ...event was oversold (even online!) and as a result, extended for several more weeks. Notably, interaction with our booth, which featured live chats with 4 key opinion leaders, was well above our most optimistic projections and still continues. Elevating your digital presence can keep your audience engaged, especially when sales representatives are sidelined. Here's just another impactful way to do that in a changed world. #virtualconference #woundcareconference #digitalpivot #glueadvertising