Good2bSocial

How do you know if your blog content is performing well? There are very real, specific metrics that show you how well your blog content is performing. But be careful. There are also vanity metrics out there that can be more distracting than worthwhile.... That’s why in this post, we're going to give you the most valuable metrics for evaluating the performance of your law firm's blog content.

Law firms large and small are inundated with data.... But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. In our Digital Marketing for Law Firms Certification, marketers learn best approaches and practices for marketing measurement, including how to use metrics to measure success.

How do you continuously crank out high-quality content that potential clients actually want to read, particularly if you’re a small team with limited budget and resources? In today's podcast episode, we're joined by Dan Brian, the Digital Marketing Director for Riddle & Brantley. Dan shares his best tools and tactics legal marketers can put to work to immediately amp up their content marketing game. Tune in to hear Dan and Guy discuss the following:... How to involve attorneys in content development without grinding the process to a halt How to get the most mileage out of a piece of content Content marketing tools that can help you boost your content https://hubs.li/H0MN6330

Competitive intelligence tools like Crayon and SEMrush enable law firms to capture, analyze, and take action on their competitive landscape. Marketing teams can use these tools to glean information about their competitor’s marketing strategy, including social media strategy, content strategy, digital advertising tactics, and more.

In the post-Covid era, growing law firms continue focusing on D2C marketing for business development. In Senior Attorney Match's upcoming livestream program, national legal marketing leaders will discuss the Digital Value that senior attorneys present to growing law firms. Don't miss out and register today: https://hubs.li/H0MyBJ00

Looking for marketing strategies proven to be the most effective for business growth? By knowing where your peers and competitors are focusing their efforts, you’ll be better positioned to uncover areas of opportunity. In this article, we discuss data-backed areas that marketers are focusing their investments in 2021. As you ponder your marketing expenditures, consider these trends.

Do you want to learn how you can generate more leads from your high-traffic but low-converting blog posts? We like to call this: Historical Blog Conversion Optimization. It's no fun when prospective clients visit your website, read through your quality content, and then leave your website without converting (newsletter opt-in, lead magnet download, contact us form fill in, etc.).... In today's post, we'll teach you how to identify blogs and web pages to be optimized and teach you how you can tweak them for more conversions. The best news? You can perform this process with FREE tools! https://hubs.ly/H0zsr2z0

Redesigning your law firm's website? Here are 10 things to consider to ensure your new website functions as a business development tool for your practice. Ease of navigation Mobile compatibility Web analytics & social media integration... Incorporate case studies or testimonials For more tips, check out our blog. https://hubs.ly/H0znkwL0

Do you want to integrate Instagram Reels into your marketing strategy? Not sure where to begin or what to create? We've got 5 Reels ideas for law firms that are looking to boost their Instagram presence and reach and engage with new audiences. For instance, show what the day-to-day life of being an attorney is like. A behind-the-scenes video gives you the opportunity to showcase your expertise and working style so your audience can feel like they know, like, and trust you.... https://hubs.ly/H0zhqWC0

Marketing budgets can be difficult to establish for both small and large law firms. What you spend and where you spend it will depend on what you're trying to accomplish. We can help to ensure that your marketing budget aligns with your marketing goals as well as your law firm’s strategic goals and vision for growth. Contact us today for a consultation. https://hubs.ly/H0zgPw90

Want to generate more leads from your law firm’s website? Follow these steps. A common myth that many legal professionals have is that once their law firm’s website is up, obtaining new clients should come effortlessly. That's simply not the case. Follow our steps to collect more leads and turn your law firm’s website into a lead generation machine.... https://hubs.ly/H0zbMjl0

Are you looking for proven ways to grow your email list subscribers? Often, marketers simply install a sidebar opt-in form on their website and wait for users to subscribe. This results in slow subscriber growth. For faster growth, you need to clearly communicate the value and offer your users multiple opportunities to join your email newsletter before they leave your site.... In this blog post, we share our tested and proven ways to grow your email list that are easy to implement and that drive big results, fast. https://hubs.ly/H0z5CG-0

Do you know how to write compelling meta descriptions that increase your Google website traffic? Meta descriptions are important for two reasons: - They help convince people to click on your result in Google's search engine results pages... - Because Google measures CTR rate, they indirectly improve your rankings The meta description is the 160 character snippet used to summarize a web page's content. Here's what you need to know in order to craft click-worthy meta descriptions. https://hubs.ly/H0y_bWp0

Is your LinkedIn summary impressive or snooze-worthy? With a blank or poorly written summary, you run the risk of making a bad first impression and losing a professional opportunity. Luckily, writing an engaging and effective summary isn’t hard to do. The LinkedIn summary should be written in the first person... Angle your summary toward the specific people you care most about Include a personal statement about why you do what you do Don’t be afraid to show your personality Entice readers with the first three sentences Include a call to action https://hubs.ly/H0yXnDt0

Building your personal brand on social media takes some work, but it can help you foster valuable connections that could land you your next big case! Follow the steps below to ensure your social media branding is working for you. 1. Polish your social profile with a compelling bio and headshot... 2. Put time and effort into the social channels that your target audience are also on 3. Serve up interesting and educational content consistently 4. Join and engage in groups 5. Use social media apps to cross-post across different social networks and schedule posts in advance But wait, there's more! https://hubs.ly/H0yRWhF0

Looking to expand your digital marketing knowledge and skills? Here are some must-reads you can add to your reading list. We've compiled 7 books we love on the latest trends in social media marketing, content marketing, AI, lead generation and digital strategy. The world of digital marketing continues to rapidly evolve. Stay informed and ahead of the game.... https://hubs.ly/H0yM5jD0

Did you know that digital marketing makes up more than half of both U.S. and global marketing spend? Do you need help in figuring out which digital channels to invest in to maximize your ROI and reach your business goals? We can help. Learn more https://hubs.ly/H0yKhBw0

Did you know that attorney bios account for 80% of a law firm's website traffic? Since bios are the most visited pages on any firm’s website, knowing how to write a bio like a pro is a worthwhile investment of your time. So how do you create the best attorney bio possible? First of all, do NOT start your bio with the all-too-familiar, Mr. Smith is a lawyer in the firm’s XYZ group. His practice focuses on ____ . There's nothing memorable or compelling about this intro.... Check out our 10 tips for writing the perfect attorney bio - one that is personable, engaging, and credible. https://hubs.ly/H0yF-Zw0

How can you turn leads and prospects in your database into paying clients? With strategic lead nurturing campaigns. Lead nurturing campaigns are necessary to build relationships with qualified leads who are not currently ready to hire a lawyer (but will be in the future).... The goal of any lead nurturing campaign is to educate a prospect, build their trust and keep you top-of-mind when it's finally that time to hire a lawyer. Learn best practices and how you can get started with your own campaign. https://hubs.ly/H0yvGMf0

Do you need help landing great guests for your law firm's podcast? In this article we'll share some tactics to attract great guests to your show even if you haven’t published your first episode. Interview-style podcasts are popular these days for a number of reasons: The give and take of an interview makes for interesting listening It takes a lot of the pressure off you... You can learn a lot You can extend your reach The right influencer can impress your podcast community and give your podcast a powerful boost. But podcasts guests won’t volunteer on their own, which is why it’s important to know how to invite someone to an interview. https://hubs.ly/H0yqssC0