Grossman Consulting

While this global pandemic continues to wreak havoc on the economy, some companies have chosen to incorporate major brand updates to capitalize on willing new customers. #coronavirus #branding #economy

Proud and happy to share m'pal, Alan Samuel Cohen's Ted Talk about shared purpose. Ya did good, ASC! https://youtu.be/ZVMagm7IbOM

Everyone has competitors, and understanding who and what your competitors are is important for creating an effective brand strategy.

According to the officials, LG intends to ditch the G series branding, having little success with it over the past few years. #lg #branding

Have you ever been puzzled about the difference between qualitative and quantitative research? My colleague, Robert Walker, has taken on the Herculean task of putting together a glossary of commonly used marketing research and creative testing terms for the ARF. Click to learn more about the ever-changing language of marketing.