IAB

The Value of Measuring of Cross-Screen Advertising on TV, CTV and More

Mark your calendars! Snap Inc. is kicking off Day 3 of the IAB #NewFronts on May 5th. Hear about their newest lineup of mobile entertainment, shows, and advertiser opportunities. Media buyers can request a pass at https://bit.ly/2PqHKDm

TODAY ON #IABTHERE: John Hockner, GM of @LiveRamp discusses "The Value of Measuring of Cross-Screen Advertising on TV, CTV and More". Tune in at 2 pm ET: http://iab.com/there

Tune in on Tuesday, May 4 at 3:10PM EDT for Tremor Video's #NewFronts presentation, CTV: Beyond the Modern Living Room, as they discuss the results from their latest research report - The NEW New Normal: How Consumer Behaviors Will Change in the Months Ahead. Media buyers can request an invite: https://bit.ly/2PqHKDm

Join Tubi at IAB #NewFronts on May 3 with special guests Will Arnett and Erin Andrews, and learn more about how Content Intelligence is redefining AVOD. Media buyers can request a pass at https://bit.ly/2PqHKDm

The Washington Post’s Joy Robins on From Context to Consumption

We’ve compiled some best practices and recommendations for both #brandsafety and #brandsuitability. Here are ways to maintain successful brand equity during these challenging times. @orchipedia explains via @adexchanger: http://bit.ly/3oYcE2l

Brand Safety and Brand Suitability impact all advertisers concerned with preserving their #brand reputations. Our latest guide puts together key concepts & available tools in order to help marketers make informed decisions: https://bit.ly/2JZ5I6x #brandsafety #brandsuitability

TODAY ON #IABTHERE: The Washington Post's Joy Robins discusses using data signals to reach customers more effectively with IAB's Sheryl Goldstein. Tune in: iab.com/there

IAB Tech Lab updated the authorized digital sellers list (ads.txt) specification & its mobile app counterpart (app-ads.txt) to reduce #fraud and increase #transparency for #CTV #OTT inventory sharing. In public comment until 1/14. Learn more: https://bit.ly/3afwdiz