iCrossing

We're thrilled to announce our first-ever International Woman of the Year, Sam Rosenbach. Sam is a Senior Account Manager who relentlessly supports her team and works hard to be a great client partner. She truly embodies what it means to be a growth partner. Congrats, Sam! #IWD2019

Ahead of #InternationalWomensDay, Global President Mike Parker explains why he's made gender equality at iCrossing a personal priority. Hint: It's just good business. At iCrossing, we understand that diverse teams generate winning ideas that deliver business growth. Join us tomorrow as we celebrate #IWD2019 and announce our first-ever iCrossing International Woman of the Year.

As an organization we strive to make real and tangible commitments to positive change. #WomensHistoryMonth - a time when we celebrate female achievement and also rally for equality - is a perfect setting to do it. All week long, we will be hosting a series of events to empower our iCrossing women and showcase our commitment to equality and #BalanceForBetter. Follow us on social for more details throughout the week.

Goodbye, Scottsdale! Thank you to our amazing clients, partners, vendors, and fellow iCrossing team members for another memorable year. See you in 2020! #iXPerspective19

The first day of our annual summit, Perspective, was filled with rejuvenating discussions, inspiring panels, empowering sessions, a not-so leisurely hike, a little bit of gambling, lots of belly laughs, and so much more. Watch to get a taste of day one.

One month down, 11 to go! With January behind us, our team shares what #advertising and #marketing trends they're still most excited about in 2019.

While Sunday's Super Bowl was essentially the NFL's most boring punting contest, a number of the commercials delivered on the hype. Last week, we predicted Bubly would come out on top. Were we right?

The competition for #SBLIII is stacked, and we aren't talking about the Los Angeles Rams vs. the New England Patriots. After launching ads pre-Super Bowl, brands like Bubly and Doritos have already seen a big lift in search. Which brands do you think will reign supreme after Sunday? Our thoughts: https://bit.ly/2MHhCyy

This week, our Chicago team spent the day volunteering at Cradles to Crayons Chicago, a non-profit that provides kids the essentials to grow up happy and healthy. #iCrossingCares

Meet the latest iCrossing "intern:" Peter Carter, an integrated communications group director from P&G. Pete spent last week shadowing our digital and performance marketing teams, proving that continuous learning is the key to success. We may have brought the knowledge, but he brought the donuts.

The great tech reveals are just one day away, but what do we really want to see debut at #CES?

Done right and it has the potential to build brand advocacy. Done wrong and it can lead to backlash. Either way, you can't deny that influencer marketing is here to stay. These shifts in the way you approach influencers can help ensure successful campaigns: https://bit.ly/2rMmPvu

Our Chief Engagement Officer, Anne Bologna, steps into the podcast booth to discuss the role of agencies in 2019 with Shareen Pathak for Digiday's Making Marketing Podcast. bit.ly/2EhXfGX