Influ2

Influ2 is proud to be sponsoring one of the most important B2B marketing events of the year #B2BSMX. Taking place 10/26 - 10/28, over 1,500 sales and marketing professionals are coming together to share insights on best practices and the latest trends in #ABM, #RevOps, #DemandGen, and channel marketing. 6 content tracks, 50+ sessions, hands-on workshops, and peer-to-peer roundtables you can’t miss it. Join us at the event to learn from the leading B2B teams https://b2bsalesmarketing.exchange/

Influ2 remains committed to person-based advertising and innovation. And, we're pleased to share that we've closed our first round of seed funding: http://www.globenewswire.com//Influ2-Raises-Millions-in-Se

COVID-19 forced a sharp turn towards digital marketing channels, with targeted ads as one of the main tools. But the new reality revealed the challenge: account-based advertising is not enough to win in the work-from-home world. Together with Demand Gen Report we explored how person-based advertising can bring ABM programs to the next level. Read our findings in 2020 What’s Working in B2B Advertising report https://www.demandgenreport.com//what-s-working-in-b2b-adv

Ankit Sharma, Netcore’s head of account-based marketing shares which ABM solutions he has found to be most effective. A sneak peek: Influ2 is his tool of choice for hyper-personalization across targeted accounts https://martechtoday.com/b2b-marketers-are-all-in-on-abm-he

HubSpot has published an article about the top tools for account-based marketing. Influ2 is one of them The piece is full of insights and tells about different sets of ABM vendors you might use for specific purposes. Whether your goal is to identify, attract, or engage target accounts, you’ll find the tool that fits you best. Read it, you’ll love it https://blog.hubspot.com//the-top-15-hubspot-integrations-

What's your take on ABM today, here is a scoop from Influ2 CEO, Dmitri Lisitski "So many companies are trying to build end-to-end ABM solutions today. They are trying to be great at everything at once intent data collection, ABM orchestration, execution, attribution, performance measurement, you name it. You can’t be great at it all. Let's take a look at and learn from developers transform monolith end-to-end products to microservices. This way each element can become a part of a new and more robust solution, suitable for the needs of each particular client." https://martechseries.com//techbytes-dmitri-lisitski-ceo-/

SNEAK PEAK into Webinar Series on Strategy and Planning using ABM from Demand Gen Report Nov 5, 2019 at 3:00 pm ET learn how to Budget & execute your ABM in Hi-Res... Align sales & marketing effortlessly Define yoru TA in ABM context Reveal all sales-ready leads from ABM Ads Register here https://webinars.demandgenreport.com//the-person-based-ab/

Are you missing out on sales-ready leads by not using behavioural scoring in your ABM advertising? https://martechseries.com//behavioral-scoring-account-bas/

9 of our clients are in the TOP B2B Tech Companies according to MarTech Series Radar 2019! Couldn't be more proud to work with such forward-thinking ahead-of-the game customers! https://martechseries.com//martech-radar-2019-top-250-b2b/

# 4 - No marketing-sales alignment Solution: Use person-based advertisement in your marketing campaigns, connect it to your CRM to let SDRs know which leads 'warmed up' and are more likely to respond to SDR's emails, calls, LI requests.. (at least that is what we do at Influ2) https://www.growbots.com//challenges-faced-by-sales-devel/

On average 1 SDR works on 265 leads per month, booking about 21 sales meetings, only 11 of which convert! [INFOGRAPHIC] from OnePage CRM based on The Bridge Group's research of 434 B2B companies shows what to pay attention to when building an SDR team. https://www.onepagecrm.com/build-a-sales-development-sdr-te P.S. SDR teams that are backed up by person-based ads are 30-50% more productive in booking sales qualified meetings... https://bit.ly/2us1Tel

#6 Let Your Customers Speak For You Seven great takes on gaining credibility for your startup, featuring Influ2 CEO, Dmitri Lisitski