KaeRae Marketing

Just checking in to remind you you don't have to be everything. In the beginning, you may start off doing it all but it may become too much quickly. There are lots of tasks you could outsource. Outsourcing work allows you to free up time to focus on your core work and leave the other tasks to people that specialize in them. Bookkeeping As your business grows, your bookkeeping needs will as well. With the immense amount of requirements, regulations, and tax laws it may be smar...t to hire someone to handle your books. The task may not be simply just calculating hours x salary = payouts for employees or contractors. A simple mistake with payroll can trigger tax audits and cost you thousands. A good bookkeeper will allow for a smoother tax season. Administrative Tasks Hiring a virtual assistant could take a lot of miscellaneous tasks off your plate. Some virtual assistants specialize in specific areas whereas some are for general tasks. Content Marketing You want to reach your audience and build a relationship with them without sound salesy. Rather than spending your time trying to create your content, leave it to someone that has accomplished it and can do the same for you. PPC Management When it's used correctly, Pay Per Click advertising can grow your audience and your clients significantly. Effectively utilizing PPC management requires a specific skill set and Search engine knowledge. You may get clicks, but without this experience, your clicks have a smaller likelihood of becoming paying customers. #Bookkeeping #Taxes #Payroll #VA #VirtualAssistant #DigitalAssistant #ContentMarketing #Marketing #Google #PPCManagement #PPC #Advertising #EffectiveAdvertising #SearchEngine #Customers #Clients #PayingCustomer #Payouts

CALLING NEW BUSINESS OWNERS First off, congrats on your new adventure! As fun and exciting as it is, we know firsthand being a business owner can be a bit overwhelming. Let us help you build a solid foundation for your business so when clients come rolling in, you're ready for them. C R E A T E A W E B S I T E... Your website is a direct representation of your business so take the time to do it right from the beginning. Let your website reflect how you want your customers to view your business. S T A R T M A R K E T I N G Make business cards and carry them with you wherever you go! Invite your family and friends to like your social media pages. Share your business with anyone who will listen, this is going to be the most effective way to share the news that you started your own business. S T A R T N E T W O R K I N G There are so many networking groups and events that are the greatest business opportunity. You never know who could connect you with a client that could change your business forever. B E P A T I E N T Be easy on yourself. Don't run yourself ragged trying to get your initial clients. Spend time doing things the right way from the beginning. Build the foundation of a strong stable business. #businessowner #newbusiness #google #googleads #website #networking #marketing #bepatient #patience #patienceiskey #dothingstherightway #firsttime #friendsandfamily #spreadtheword #inviteeveryone #bni #connections #makingcalls #youvegotthis

Let's break down some differences (and similarities) Google Ads and Facebook Ads have. . . DISPLAY: .... Google Ads will be viewed on Google Search, Google Play, Google Display Network, Youtube, Bing, and over 2 million different websites. . Facebook Ads will be viewed on Facebook, Facebook Messenger, Facebook Audience Network, and Instagram. . . DAILY ACTIVITY: . Google has 3.5 billion searches per day. . Facebook has 1.45 active daily users. . . TARGET AUDIENCE: . Google Ads can target your audience based on their geographic location, the device they use, the time of day they search, demographics, retargeting visitors, and the keywords they search. . Facebook Ads can target your audience based on geographic location, demographics, behaviors, interest, and creating an audience that is similar to a current customer. . . The truth is, you will want to use a combination of each to effectively target your audience differently with each platform. Google Ads does have a downfall for most businesses, the cost can be higher than Facebook Ads. Think about the value of a potential customer. How much revenue does a life-long customer bring your business? A successful campaign will provide a positive return on investment. . There is a link in my bio to book a consult if you would like a free evaluation and my honest feedback. As of right now, KaeRae Marketing will not provide social media advertising services. KaeRae Marketing does partner with other marketing partners to provide their expert social media experience to my clients. . . . . #Facebook #FacebookAds #GoogleAds #Keywords #SocialMedia #Target #TargetAudience #SocialMediaMarketing #Marketing #Branding #SEO #GraphicDesign #OnlineMarketing #MarketingTips #Versus See more

Myth: My Google Ad will only be displayed on Google. Fact: Not only will your ads display on Google but other search engines such as Yahoo and Bing as well. Google is also partnered with over 2 million different websites that reach 90% of the internet users. Let's not forget with Google Ads you can create YouTube ad commercials. These will show before or in the middle of a video. With 5 billion videos watched every day, your ad is likely to reach a large audience.... #GoogleAds #AdWords #GoogleCertified #NewYork #YouTube #YouTubeAds #YouTuber #YouTubeChannel #WomanOwned #HelpMeHelpYou #GrowYourBusiness #HelpYourNeighbor #FreeConsult #Marketing101 #MarketingIdeas #MarketingConsult #SEO #Audience #TimeSaving #Content #Yahoo #Bing #ReachYourPotential #GrowYourBusiness #BusinessMindset

3 Benefits to repurposing content: 1. It's a no-brainer, it saves you time! 2. It gives your SEO a boost when you have multiple pieces of content about the same topic. 3. Your same message has the potential of reaching a different audience.... Repurposing useful content is more than just hitting copy and paste. Find a post, blog, email, or whatever it may be that performed well. Dive in and figure out what made that piece of content successful and use that portion again but in a fresh way. Have fun with it! #GoogleAds #AdWords #GoogleCertified #WomanOwned #HelpMeHelpYou #GrowYourBusiness #HelpYourNeighbor #FreeConsult #Marketing101 #MarketingIdeas #MarketingConsult #Repurpose #ContentCreator #RepurposingContent #SEO #Audience #TimeSaving #Content

Hi, I'm Kelsey and the owner of KaeRae Marketing. I have the exciting job of being a resource and providing an honest marketing approach to businesses to help them reach the level of success they are looking for. Owning a business can be stressful and believe it's important to find a good work-life balance. I enjoy meditation and yoga as well as spending time outside with my dogs. What do you enjoy doing when you're not actively running an awesome business?... #WorkLifeBalance #Yogi #Yoga #OutdoorLiving #DogMom #RochesterNY #Rochester #Google #GoogleAds #GoogleAdWords #GoogleSearch #GoogleTrends #KeywordList #GoogleAnalytics #GoogleExpert #GoogleManager #Headshots

If you are interested in getting certified in any Google tool you can start by visiting Google Skillshop to view the multiple different Google Ad Certifications. A good place to start is reading the Study Materials for each certification exam. To pass an exam, you must finish in an allotted amount of time and score above 80%. If you don't pass on the first try, there is a waiting period before you're able to test again. These exams test you on examples and scenarios that you ...would encounter when managing a Google Ads campaign. If this isn't something you are wanting to do, reach out to us for help. With Google Certifications dating back to 2014 and experience working with Google Ads for well over 300 different businesses, KaeRae can get you the help you need. If you're managing your own Google Ads campaign, I encourage you to contact us as soon as possible to do a campaign analysis. I provide you with information on how things performing and if any changes I would recommend. #GoogleAds #AdWords #GoogleCertified #WomanOwned #HelpMeHelpYou #GrowYourBusiness #MyrtleBeach #MyrtleBeachSC #MyrtleBeachRealEstate #fbers #HelpYourNeighbor #FreeConsult #Marketing101 #MarketingIdeas #MarketingConsult

Check on your competitors, but don't copy them. Use what they're doing to come up with better ideas for your marketing plan. #Authenticity #AuthenticMarketing #Google #GoogleAds #GoogleMyBusiness #GoogleSearchConsole #GoogleAnalytics #GoogleMarketing #Marketing #Advertising #AdAgency #Business #BusinessOwner #MarketingTips #MarketingExpert #MarketingConsultant #GoogleAdsCertified #MarketingPlanning #Website #WebsiteDesign #SEO #SearchEngineOptimization #YouTube #SocialMediaAds #Honest

Making it through Monday is a feat in itself. Let us know what you did or maybe what you learned today. Any accomplishment, big or small, is worth celebrating! #Celebrate #Accomplishments #Authenticity #AuthenticMarketing #Google #GoogleAds #GoogleMyBusiness #GoogleSearchConsole #GoogleAnalytics #GoogleSearchConsole #GoogleMarketing #Marketing #Advertising #AdAgency #Business #BusinessOwner #MarketingTips #MarketingExpert #MarketingConsultant #GoogleAdsCertified #MarketingPlanning #Website #WebsiteDesign #SEO #SearchEngineOptimization #YouTube #SocialMediaAds #Honest

I enjoy being open and honest with people, especially clients. There are no gimmicks or sales pitches during any of our meetings. Meetings with KaeRae are focused on what's best for your business as I treat your business as my own. This has many benefits but ultimately provides better results because we are doing what you and your company need. Explaining how to be authentic is hard because only you know what it means for you. I've been going through a journey of self-growth ...and I have a good understanding of myself, who I am, and what my values are. Being authentic has become second-nature. #Authenticity #AuthenticMarketing #Google #GoogleAds #GoogleMyBusiness #GoogleAnalytics #GoogleSearchConsole #GoogleMarketing #Marketing #Advertising #AdAgency #Business #BusinessOwner #MarketingTips #MarketingExpert #MarketingConsultant #GoogleAdsCertified #MarketingPlanning #Website #WebsiteDesign #SEO #SearchEngineOptimization #YouTube #SocialMediaAds #BeYou #OnlyOneYou

Google Ads is an excellent tool to grow your business online. Creating a combination of different ads available to customize around your business goals. Traditional Google Search Ads are best used for businesses that are B2C, business to customer. Most users are looking for something they need for themselves. When searching they have begun the buying process. You can find these people just starting to look for your services with specific keyword search queries. Targeting yo...ur audience that is also a business. This would be for B2B service-based businesses. Google Ads Search can get you to compete with any larger competitor. But the B2B audience will not be as easy to capture with a Google Search like a residential customer would be. B2B leads will be harder to find in the sea of keyword searches that overlap with B2C searches. Now, there is a special kind of Google Ad available to a specific list of industries that are B2C services-based businesses. Those industries can go through an approval process and background checks by Google to use Google Local Services Ads. This is also known as Google Guaranteed. The advantage of these ads is that they are billed on a cost-per-lead basis, this means you only pay for the calls that become a booked appointment. If you have questions about Google Ads or any Google tools. You can book a free consultation with KaeRae Marketing. #AirDuctCleaner #ApplianceRepair #Carpenter #CarpetCleaning #Chiropractor #CountertopPro #Electrician #EventPlanner #FencingPro #FinancialPlanner #FlooringPro #FoundationPro #GarageDoorPro #HouseCleaner #HVAC #JunkRemoval #Landscaper #Locksmith #Mover #PestControl #PetBoarding #PetGrooming #Plumber #Roofer #SidingPro #TowingPro #TreeService #UpholsteryCleaner #WindowCleaner #WindshieldRepairPro

Technology is key for most of us when it comes to marketing and our work itself, but remembering to take a break from it is just as important. Don't forget to unplug and allow yourself to recharge. #adwords #digitalmarketing #seo #googleads #marketing #googleadwords #google #ppc #socialmediamarketing #socialmedia #webdesign #website #onlinemarketing #marketingdigital #digitalmarketingagency #searchengineoptimization #branding #sem #contentmarketing #digitalmarketingtips #payperclick #digitalagency #marketingstrategy #advertising #smallbusiness #investinyou #nationaldayofunplugging #dayofunplugging #unplug #recharge

Here's your sign to do that something you've been thinking about. Enroll in a new class, offer your services, build your website. Whatever it may be, step out of your comfort zone and invest in yourself. #adwords #digitalmarketing #seo #googleads #marketing #googleadwords #google #ppc #socialmediamarketing #socialmedia #webdesign #facebookads #website #onlinemarketing #marketingdigital #digitalmarketingagency #instagram #searchengineoptimization #branding #sem #contentmarketing #facebook #ads #digitalmarketingtips #payperclick #digitalagency #marketingstrategy #advertising #smallbusiness #investinyou

When adding keywords, people tend to think thinking big picture, but sometimes it helps to consider the smaller items. Enjoy these tips that some may not think of when it comes to keywords. Remember, KaeRae always offers a free 30-minute consult. #adwords #digitalmarketing #seo #googleads #marketing #googleadwords #google #ppc #socialmediamarketing #socialmedia #webdesign #facebookads #website #onlinemarketing #marketingdigital #digitalmarketingagency #instagram #searchengineoptimization #branding #sem #contentmarketing #facebook #ads #digitalmarketingtips #payperclick #digitalagency #marketingstrategy #advertising #business #bhfyp