Get A Grip Of Your Practice by Karn Santikul

Setting goals can improve your work performance, business performance, and your teams performance. Set clear and specific goals with your team to give you the ability to focus on your priorities and making all your dreams come true.what do you think? #dpt #ptmarketing #physicaltherapy #physiotherapy #drkarn #cashpt #ptbizowner

Community outreach is a great marketing strategy to build trust in your community. Do you do presentations and workshops to your community? Find your niche and educate!

Missing these live events #dpt #ptmarketing #physicaltherapy #physiotherapy #drkarn #cashpt #ptbizowner

Your front desk is arguably the most important role in your practice? Do you have the basics down? Connection is key. Do you want your potential patients to have a relationship with your business and not make it transactional. #dpt #ptmarketing #physicaltherapy #physiotherapy #drkarn #cashpt #ptbizowner

Your PT practice will thrive when you invest in your team. What are their goals? How do they grow in your practice? Creating a culture that allows your team to openly communicate, exchange ideas, and providing the tools for them to grow. Strengthen your squad. #dpt #ptmarketing #physicaltherapy #physiotherapy #drkarn #cashpt #ptbizowner

Every clinic needs to know their stats. You don't know if you are winning or losing if you don't know the score. Marketing is the lifeline of your business. Here are the most important numbers to be considering when you're investing into your marketing efforts.... Cost per lead Patient Value- How much is a converted patient worth to your clinic? Show-up rate into initial visits/ free promos Eval to treatment plan conversion rate (for each provider) Cost for a new patient Average # of patient visits per treatment plan Average Total treatment plan reimbursement Lifetime value of a new patient ( their own visits, their WOM referrals, their return to the clinic per year) Once you know your conversion rates, cost for new patient acquisition, you can make much more informed decisions on marketing budget/ ad spend. Would you pay $125 for 8 leads? If a patient is worth $1000 to your clinic and your office converted 70% of leads to POC, how much would you spend on facebook ads/ google adwords/ etc.. Forget the source ...know your numbers so you can spend $$ to advertise correctly. Converting 5 NEW Patients will come to $5000 on a $125 FB ad spend. KNOW YOUR NUMBER TO DETERMINE YOUR MARKETING BUDGET.