Kennington Media Solutions

The problem with direct mail use to be it was untrackable until now. Technology has provided the tools that can track mail, provide deep personalization and cloud based software to help manage the process.

Direct mail leads the digital print movement because of the ability to personalize the message. But the sensory appeal of printing is leading marketers to include print in the mix.

Targeted and precise, direct mail is perfect for reaching prospects who are ready to engage. Direct mail delivers a motivational score that is 20% higher than digital, and the ROI can be as high as 1300%.

Direct mail is 3rd on Pardot's list of meaningful tools for demand generation. How is your direct mail doing?

Test! Test! and Test! Growing up in direct marketing, we learned how important testing is. This article dives deeper in testing in direct mail. #directmail #directmarketing

Direct mail, what's old is new again. Use technology to personalize and laser focus the offer and reach your market.

Is AR going to finally reach its potential? With the support of Apple and Google AR kits, I think there's a good shot at. The technology is the perfect bridge between print and digital.

You can't engage your market prospects if they don't receive your mail. You know your reader has a short attention span so make sure you use a direct mail format that fits your market. Now you have a chance to convert. You probably know all this stuff, but I find when reading this post that there's often something different or something I've overlooked that sheds light on a new tactic.

Facebook is still a powerhouse marketing tool. There's a wealth of knowledge you can gain by using the tools Facebook provides marketers. Use it to keep an eye on what your competition is doing.

If you are looking to make your printed offering more interactive, check out this video

Interactive print and augmented reality are in the Bible! The Filament Bible at least.

Dark Marketing is really personalized marketing that avoids "spray and pray" advertising to an uninterested audience. It's not new, but it's becoming more popular.

Outsourcing can save money, time and mistakes. This white paper will detail the process of Outsourcing Print and Digital Management.