LAB at Rockwell Group

Motion tests for something out of this world. . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork

We are excited to be included in the upcoming book, Drama, a rigorous exploration of David Rockwell's principles and ideas in action, found in examples from both architecture and theater, from both inside and outside the firm. Written by David with Bruce Mau and edited by Sam Lubell, @rockwellgroup’s new book distills the magic inherent in both theater and architecture and encourages us to look at creativity in a more personal, human-centered way. Published by @phaidon. : @rockwellgroup #DRAMAbook . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork

Are you #Oscars ready? At the 86th Academy Awards we created a digital art mosaic for the greenroom using 86 different devices and a custom software app. Co-curated with actress Susan Sarandon and in collaboration with @archdigest and @samsungus. . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork... #academyawards #oscar See more

The promise of experiential design is making spaces more interactive, immersive, and narratively rich. Video games seem to be an almost perfect virtual counterpart to experiential design, answering the same question: how do we design spaces and interaction in a way that tells a story and engages audiences? Link in bio to read more. . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork

We had the chance to speak with @julius.horsthuis, fractal artist, about his recently debuted work at @artechouse. His second time featured there, Julius specializes in building worlds using fractal math. We discussed his origins in film and storytelling, creative and technical process, and future aspirations in fractal art. . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork

Taking time to appreciate the creative process. Hidden in @hardrockholly’s guitar tower is our faux elevator. Tasked with re-purposing Hard Rock's mass memorabilia collection, we photographed and 3D modeled 15 of their historic guitars and displayed them on @magnetic3D’s 3D lenticular screen in the Guitar Hotel lobby behind faux elevator doors. . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork

#RenderingtoReality Swipe As the weather warms up, we're thinking of our indoor lawn at @nationalbuildingmuseum. The Lawn reimagined a nostalgic, outdoor leisure space by bringing it to the indoors to create a heightened emotional and sensory experience. The temporary installation was a space to inspire people to share stories, make memories, and daydream. . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork

At Rockwell Group, creating community is at the very heart of what we do. We believe that good architecture and design are built on equity, collaboration, and creativity. Now more than ever we must ensure that everyone is made to feel safe and heard. As a firm and as a member of the global design community, we stand against prejudice and hate. @rockwellgroup

Blooming into Spring For @hardrockholly we designed this otherworldly floral content choreographed to Lovely Day by Bill Withers. . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork

We recently had the pleasure of speaking with @inessah about BIPOC in creative technology. A former LAB team member, Inessah recently co-founded the @bipoc_directorscollective which amplifies and connects BIPOC Directors across industries. We discussed becoming comfortable with having uncomfortable conversations and the importance of having a seat at the table. Watch their space! . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork

Digital Blocks is an interactive installation of virtual block play that we created for the @nationalbuildingmuseum’s exhibition, PLAY. WORK. BUILD. The interactive video projection traces the shape of bodies and fills them in with virtual blocks. @imaginationplayground . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork

We are thrilled to announce #TheFUTURES, a monumental new exhibition, at the Smithsonian's historic Arts + Industries Building in Washington, D.C. This groundbreaking new museum experience, which opens in November 2021, will fuse awe-inspiring art, technology, design, and history, inviting visitors to dream big and imagine not just one but many possible futures on the horizon. We'll be sharing more of our technology design in the coming months. . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork #smithsonian

Happy St. Patrick’s Day Our interactive ribbon content at 299 Park Ave. : @fisherbrothers . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork

Happy Valentine's Day from the LAB! This is a snippet of our custom content choreographed to Maroon 5's Sugar for the Oculus at @hardrockholly. . .... . #architecture #design #experientialdesign #experiencedesign #labatrockwellgroup #rockwellgroup #nyc #newyork See more

Yesterday was the COVID-19 Day of Remembrance. One year ago, New York City experienced its first COVID death. We remember all the lives lost since then and appreciate the public installations across the city to respect this day. Our hearts are with the affected families. : @lincolncenter @sachynmital @goldenenergie #covidmemorial . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork

Realtimegraphicsand rasterization: whatit is, what itsfuture lookslike, and what its implications are forarchitects and designers. Read more at the link in our bio. . . . #architecture #design #experientialdesign #experiencedesign #labatrockwellgroup #rockwellgroup #nyc #newyork

We were tasked with creating an atmosphere of fantasy realism for @cosmopolitan_lv. Off the lobby area is a dream-like Chandelier Bar wrapped in 21 miles of crystal beading. We embedded three digital installations that were projected onto the shimmering mesh that we mocked up using a scale model of the Chandelier Bar. . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork

A concept we designed for the future of dressing rooms. If only we had somewhere to go! . . . #architecture #design #experientialdesign #experiencedesign #labatrockwellgroup #rockwellgroup #nyc #newyork

Now that’s a commute! Skiers spotted by our office during today’s snow storm : @newyorknico . . .... #architecture #design #experientialdesign #experiencedesign #labatrockwellgroup #rockwellgroup #nyc #newyork See more

In celebration of Women's History Month, we're revisiting Tia Clinic, a woman-focused clinic that celebrates being female both inside and out. Patients are met with a bright color scheme, art by female creators, and a waiting room that feels more like a lounge-ready living room. Each exam room has a custom armoire allowing women to store their personal belongings and change into a comfortable robe. Yoga classes and speaker events take place in the communal space, connecting women with women to create a sense of community, unity, and optimism. These moodboards articulate our design concept for @asktia. . . . #architecture #design #experientialdesign #experiencedesign #designer #labatrockwellgroup #rockwellgroup #nyc #newyork