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Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know Bids can carry more weight in Ad Rank thresholds based on the meaning of a query. Ginny Marvin on May 15, 2017 at 2:40 pm Google has been accelerating the rollout of new Ad Rank thresholds since early May. Some advertisers have reported seeing shifts in AdWords CPCs since then some minimal, some significant. Here’s a look at what’s changing.

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