Lumentus

ICYMI: Did you know that brand and reputation can be bigger drivers of growth than actual performance? Or that investors often look online first to learn more about potential managers? At this year’s 2019 Troutman Sanders LLP Private Funds Forum, Kathy Kohler spoke about the importance of managers building a strong and accurate online presence. Read the recap and top 10 takeaways here: http://bit.ly/35Vg4cP

The Greenwich Economic Forum, featuring some of the most notable speakers from the worlds of private equity, employee pension management, hedge funds and family offices, drew 400 attendees to this year’s event. Lumentus hosted a roundtable discussion on Nov. 4, focusing on the growing importance of #onlinereputation management for business in general and financial institutions in particular. The discussion was led by Lumentus Senior Partner Kathy Kohler along with Managing Partner and CEO Larry Moskowitz, who also explained the Lumentus Lightbox technology and how valuable a platform it provides for internal and agency communications professionals to better understand, diagnose and therefore improve digital brand equity of #financialservices businesses in #searchresults. http://bit.ly/2qy6uwU

We are a proud sponsor of this year's Greenwich Economic Forum, a global #alternativeinvestment conference hosting leaders in #finance. Kathy Kohler will be there with 400+ leaders, sharing insights on optimizing your #digitalreputation. We look forward to connecting! bit.ly/2ZreEUi

Join us tomorrow at the New York Alternative Investment Roundtable as Kathy Kohler discusses the best way to utilize #socialmedia to attract institutional investors. See you there! http://bit.ly/2kTc62C

First impressions matter. For companies that means their digital presence and search results. Kathy Kohler explains why #digitalreputation is key in a recent FundFire interview with Lydia Tomkiw. Read it here: http://bit.ly/2kijW5m #hedgefunds #financialservices

Looking forward to the 2019 Private Funds Forum on September 26. Lumentus brand and marketing strategist Kathy Kohler will be sharing her insights at the panel Emerging Managers and Capital Raising - see you there. http://bit.ly/2kgxaj3 #privatefunds #finance

Excited to welcome Gabriella Kuraj to the Lumentus team as our new Search Marketing Strategy Analyst. Gabriella brings expertise in #SEO and #SEM to our digital communications team. http://bit.ly/2lZ82Oq #searchmarketing #digitalmarketing

Lumentus Senior Director of #DigitalStrategy Steve Alberts reminisces about leading The Daily Show to new frontiers with web exclusive content in 1998 - and how his approach to #contentstrategy is still relevant for driving success today: http://bit.ly/2Z6if9n #PR #WebContent #TheDailyShow

Congratulations to CAIA Association for their continued growth and success!

Lumentus is thrilled to introduce Kathryn Kohler as our newest Senior Partner. We’re also excited to announce that Robert Beltran, who has been with Lumentus since its inception, has been promoted to Managing Partner! http://bit.ly/2Idl4AT

Happy #InternationalWomensDay. Lumentus recognizes the incredible women in our firm and industry, and we're so proud of our client work to highlight the importance of diversity and inclusion.

When it comes to content #marketing, the most successful are those who take the time to listen to their customers and prospects. Lumentus Senior Partner Rob Beltran explores the benefits of positive listening. Check it out here: http://bit.ly/2SPluPL

Doing something inefficiently can be just as bad as not doing it at all. Learn how to make your B2B’s online presence the best it can be in our new blog by Lumentus social media specialist Eden Greenfield. http://bit.ly/2zjECOF Are you making any of these common social media mistakes?