MediaRadar

Hulu Advertising FACTS: Media & Entertainment is not all streaming. The most frequent advertiser in this category is DraftKings. Diet Food and Gym Memberships made up 8% of all ad space in January, but predictably, spending collapsed in February.... Food Subscriptions like HelloFresh accounted for 5.5% of ad space during January but dropped in February. Retail advertisers are concentrated with QSRs: McDonald's, Sonic, Taco Bell, IHOP, Panera. Tech brands new in February 2021 on Hulu include Google Pixel, Epson, and Apple Watch.

55% of Hulu advertisers have also appeared on Fox. But one category is making up 15% of the overlap. https://hubs.la/H0My1BY0

"They [advertisers] want that holistic reach in frequency, they want a decision in real-time, they want to pivot to different platforms, and to drive business outcomes, these really only can be done the best in a #programmatic environment." - Kristina Shepard, Head of East Coast Sales & Agency Partnerships, Roku

DTC firms accounted for 26% of all OTT spend in 2020, but only 12% of TV and Hulu spend.

Is programmatic advertising just for younger DTC brands? https://hubs.ly/H0Mk1580