mParticle

We’re excited to share that leading home improvement marketplace ManoMano has selected mParticle as their Customer Data Platform! With mParticle in place, ManoMano will be able to deliver product recommendations based on navigation history, customer behavior, and cross-device identity resolution, in alignment with user consent and privacy preferences. https://buff.ly/3G0lCEu

Any engineer who has worked on writing an ETL pipeline to deliver real-time behavioral data to downstream toolsespecially for the purpose of delivering an in-session tailored experience knows this is a major challenge. Read how Reverb overcame these challenges:

With the proverbial "build vs. buy" seesaw beginning to favor homespun solutions to a slightly impractical extent, Reverb began the search for the right data partner. When Geoff and his colleagues encountered mParticleand in particular the Audiences solutionthey immediately saw value in what this dynamic audience building capability could potentially deliver. Letting mParticle handle the work of automatically updating pre-defined audience segments was a massive relief for Reverb’s engineers, as it eliminated the need to build pipelines for manual querying and uploading. This product was one of the earliest mParticle features that Reverb adopted, and played a key role in their decision to place mParticle at the heart of their data infrastructure.

What’s one thing you probably don’t particularly enjoy doing, but nonetheless have to do frequently? Evaluating third-party vendors. This week, we had Taylor DiVincenzo on Connected to discuss what both brands and vendors can do to run successful evaluations and build fruitful relationships. Listen to the full podcast now: https://buff.ly/3K4XzYa

Looking for the best tips on how to get the most out of your third-party tools? On the latest podcast episode of Connected we sat down with Taylor DiVincenzo, Sr. Solutions Engineer, Brand Marketer, and Programmatic Media Buyer. His unique experience on all sides of the marketing equation stoked a great conversation about delivering on memorable customer experiences https://buff.ly/3Ka9Bzo

New year, big news! We’re delighted to welcome Indicative to the mParticle team. Today, we team up to help teams accelerate their customer data strategy. mParticle and Indicative are deeply committed to helping teams solve data entropy and delivering a joint solution that addresses needs along the entire data maturity curve. https://www.mparticle.com/blog/mparticle-acquires-indicative

Looking for an easier way to keep track of how the mParticle product is evolving over time? Check out our new Changelog, which contains details on all major and minor product updates as they're released. Learn more https://buff.ly/3F1WCMu

Calculated Attributes help brands quickly generate insights from their customer data without technical resources. https://buff.ly/3FOrFNi

Why I’m Here I’ve joined mParticle to build the future of customer relationships

Before mParticle, we had a lot of code in our backend written to federate out data coming in from various sources. If someone purchased something, for example, this code would send that federated data to various sources, each of which required a slightly different shape. - Geoff Massanek, Reverb’s Director of Engineering

The best customer experience begins with the right data and mParticle brings a strong pedigree in helping brands collect and manage customer data. We’re eager to help brands in this region deliver the personalized experiences consumers expect across all channels with a proven approach to customer data infrastructure. Kris Fagan, mParticle’s Vice President of Asia Pacific & Japan https://buff.ly/3qBz9fZ

What is the dynamic duo of your customer data? If you said your data warehouse and CDP, you understand the strength of having both as data infrastructure. If not, read this -->

"Data is only useful if you use it to guide your next decision, iteration and when it’s activated. " - Human37. Read the 6 Predictions for the Analytics Industry in 2022 https://www.human37.com//6-predictions-for-the-analytics-i #datastrateg

Maintaining data quality across an organization can feel like a daunting task, especially when that data comes from a variety of devices and sources. There is no magic solution that will ensure your teams consistently have access to accurate data. But by adopting these six habits of highly effective data across your growth and engineering teams, your organization will be well on its way to sustainable data quality:

By migrating the architecture of our website to Gatsby, we doubled key performance metrics, increased our accessibility rating by 50%, and boosted our SEO scores from 80 to 100: https://buff.ly/2T33ebh

Press Release: mParticle Names Chee Chew as Chief Product Officer Customer data is the key for any organization to provide personalized experiences to their customers. mParticle is well-positioned to help businesses get the most out of their data. I’m excited to join the team at a time when both industry tailwinds and company growth are accelerating. - Chee Chew, CPO mParticle https://bit.ly/2S7VvrK

Perhaps you've heard of Gatsby but don't know what all the fuss is about. Or maybe you're a developer who's already singing the praises of static site generators. Either way, here's an intro to this new and powerful tool for building amazing websites: https://buff.ly/2Q9EKvX

We make it easy for businesses to engage with customers on their preferred channels, such as messaging, to provide the best experiences, said Tim Marsden, Senior Director, at Zendesk. With this integration with mParticle, customer service teams have a real-time, holistic view of the customer that enables them to provide seamless support at scale. mParticle, the largest independent Customer Data Platform, today announced an integration with Zendesk, Inc., a CRM company tha...t builds flexible support, sales, and customer engagement software, that further enables mParticle customers to deliver relevant, timely, and exceptional customer experiences. Zendesk is the latest integration offered by the company, adding to the more than 300 analytics and marketing tool integrations offered by mParticle. Press release: https://www.mparticle.com//mparticle-and-zendesk-collabora