OpenProperty

It’s time for a celebration! Recognize the hard work of onsite staff next Wednesday, August 12 Apartment Onsite Teams Day. Organized by NAA, this is an opportunity to show appreciation for all the onsite rental housing professionals who have kept their communities running and residents safe during COVID-19. #APTeamsDay

As many large advertisers pull money from Facebook advertising, how has the apartment rental industry responded? Find out.

New security deposit legislation has been put into place to shield residents from substantial upfront costs to secure a lease. However, some of the laws may actually have negative consequences for the very residents they were designed to protect.

Virtual tours have become so successful for apartment communities that they are now included as a standard part of the overall marketing plan. What other changes in apartment community marketing that were in response to the pandemic do you think are here to stay?

From cooking to wine parties to taco trucks (on Tuesday), smart apartment communities have been brainstorming ideas to create additional value for their residents during Covid-19. Some of these ideas have been so successful that they'll likely be used again, long after the pandemic is over.