3x3

In a not-so-dependable world, data is showing that spirits are something to count on. Last year, spirits held 40% of all bevalc sales in October and finished the year at a strong 45.75% of sales. For 2020, our network shows that spirits have stayed above 40% of all bev-alc sales all year, and enter OND at a record-high 47%.... Context: Those start-of-season numbers are ahead of EVERY end-of-season record since at least 2015. Read more in this week's issue of Retail Untapped, in your inbox or accessible here. https://hubs.li/H0xvzmm0

"As a craft distiller, the highest and best use of your marketing resources is to get close to the consumer to model the ideal consumers and engage them at a personal level." 3x3 CEO Mike Provance breaks down the path to recovery for craft brands that have been hit hard by COVID-19 shutdowns. Read more on our blog: https://hubs.li/H0xmn7l0

Headphones on: Our CEO Mike Provance caught up with Melissa Gonzalez on her #RetailRefined podcast this week to talk about how 33 uses data to develop hyper-targeted, hyper-local marketing campaigns for independent retailers. Listen in here via MarketScale: https://hubs.li/H0xghDc0

Remember "wellness" alcohol? #RetailUntapped this week checks in with this once-very-hot trend which took a back seat (like, the way, way back) as the pandemic hit. https://hubs.li/H0wpPP60 Dig into what we found about the "resurgence" of wellnessand don't forget to subscribe.

Looking to optimize your brand’s social media strategy? Check out Mike Provance, CEO of 3x3 and our very own Strategy and Creative Director, Aleksandra Trochimiuk as they advise retailers on "How to Develop an ROI-Focused Social Media Strategy" as part of Drizly's BevAlc Insights. Full article below. https://bevalcinsights.com/how-to-develop-an-roi-focused-s/