Renoun Creative

Brand Identity for L&M Specialty Fabrication Building a New Brand Tradition for the Next 100 Years Background This specialty fabrication and repair business needed to make a statement when launching their new startup company born from an existing family business.... Branding Inspired by Tradition There’s a rich history of industrial, agricultural, and construction brands that adorn hats, shirts, and bumper stickers for decades, and we set out to make something that looked modern and fresh, yet established something that people would be proud to show off. We drew the letters L and M to look like they were actually fabricated out of square steel tube, and positioned them to make a monogram. In fact, our goal was to make something that actually could be made out of metal stamped, fabricated, or otherwise. One of the greatest compliments we could have received was, during one of our visits months later, seeing an employee wearing one of the branded hats we made, which was absolutely filthy a sign he liked it so much he hardly ever took it off. Deliverables Brand Identity Design Web Design and Development Print Design Photography and Post-Production Editing Brand Identity designed by Renoun’s Creative Director @knickhaas Photography by Renoun’s President @deewangels

Social media photography, drone video, and graphic management for our client @ecostarroofing a manufacturer of high end roofing product needed to reach multiple buyer personas with a consistent message. Background When the leadership team at EcoStar reached out to us, they were looking for a complete overhaul of their brand strategy, including a new website design and development. The new website needed to do a couple things for EcoStar:... Attract new customers to the brand Enable customers in the US & Canada to find a local sales rep Provide a library of resources for sales reps, contractors, & architects Provide a library of past projects to display the product Once the website was completed, EcoStar then reached out again for us to help drive customers, reps, and architects to the site. We’ve been able to do just that through a combination of Search Engine Optimization (SEO), Social Media Management, Google Ads, and Facebook Ads. How We Helped EcoStar wanted to reach a wider audience, and knew that they had at least a few types of people interested in their products: Contractors who were going to sell and install EcoStar Products Architects who were going to spec in EcoStar Products when designing a new build Homeowners who wanted the beauty and durability of EcoStar Products We first worked with the EcoStar team to create a site map and design that would appeal to all of these different buyer personas, without sacrificing a consistent brand message.

Homepage UI and UX for EcoStar, a manufacturer of high end roofing product needed to reach multiple buyer personas with a consistent message. Background When the leadership team at EcoStar reached out to us, they were looking for a complete overhaul of their brand strategy, including a new website design and development. The new website needed to do a couple things for EcoStar:... Attract new customers to the brand Enable customers in the US & Canada to find a local sales rep Provide a library of resources for sales reps, contractors, & architects Provide a library of past projects to display the product Once the website was completed, EcoStar then reached out again for us to help drive customers, reps, and architects to the site. How We Helped EcoStar wanted to reach a wider audience, and knew that they had at least a few types of people interested in their products: Contractors who were going to sell and install EcoStar Products Architects who were going to spec in EcoStar Products when designing a new build Homeowners who wanted the beauty and durability of EcoStar Products We first worked with the EcoStar team to create a site map and design that would appeal to all of these different buyer personas, without sacrificing a consistent brand message. Designed by Renoun Creative’s President@deewangels

While the website is often Alleghany’s first introduction to a potential lead, ultimately an in-person consultation takes place that means its time for the printed materials to shine. Well designed and quality printing are crucial to further communicate the high-end value Alleghany provides. Its one thing to say it its another to show it. The materials also have to be able to adapt to a variety of environments. Business cards are printed on super thick paper to survive in the pockets and truck cabs of farmers.

Brand Identity work we completed for Alleghany Services. Alleghany's dynamic logo consists of the main "excavator arm, A" logo mark and the personalized logotype. The logo is customized for each service category they provide by adding that name under Alleghany, then changing the color of the logo and accompanying it with the line pattern that we choose to amplify each services awareness. Alleghany also known as Alleghany Services is the parent to all the sub-service companies.

These are some of the unused logo mark and lockup concepts we worked on for a corporate rebrand of a company originally called Alleghany Farm Services. This second-generation specialty construction company focuses on building large scale, high-end drainage systems for commercial farms, along with a suite of other services revolving around the agricultural industry. The top row is a series of logo marks that represent the excavation, farm drainage, and construction capabilitie...s of the company. The middle row are series of shapes more abstractly representing the same idea from above. The bottom row shows an evolution into what ultimately became the final mark and logo... coming in the next post. Which option or row would you choose?

Vote. It’s as simple as that. #govote #votevotevote #pleasevote