SCS Creative, LLC

This strategy has worked incredibly well for our clients! One client in the events industry experienced a traffic spike of more than 20% after our unique product descriptions were uploaded to their website. If you operate an ecommerce arm of your business, unique and optimized product descriptions are an absolute must to rank over your competitors.

"The only way you’re going to benefit from a core [Google] algorithm update is if you’re investing in a well-reasoned long term approach to organic search which is committed to delivering performant websites that deliver quality content and valuable experiences to visitors."

Everyone- and everything- needs a proofreader!

"Descriptivist grammar users are generally the creative ones. They know the rules of grammar, but also how and when to play with them. They don’t particularly care when the rules are violated if it enhances understanding or clarity. As long as the message is communicated clearly (and doesn’t read like it was written by a child, your Mum trying to text, or someone who lurks in the Daily Mail comments section), then it’s good to go."

There's reason to be suspicious if a service claims to offer DIY SEO:

"None of this language is particularly helpful to a person trying to make a purchase decision. The Asus brand is valuable, yes... but what does Republic of Gamers promise you as a consumer? What’s the qualitative difference between Zenith and Rampage, and, more to the point, how does either tag differentiate these top-of-the-line models from those below them? The Alpha and Omega stuff at the end is pure fluff. It’s linguistic go-faster stripes."

"Marketers must prioritize relevant, informative content that answers audience questions and concerns comprehensively not keyword-stuffed content that attracts clicks first and maybe provides good information second."

Trying to swing SEO on your own? Here's a great resource from Search Engine Land:

Congratulations to our content writing client, Uber, on their recent rebrand!

Describing a condiment as "saucy sauce" right on the bottle isn't doing much for us. What about you?

Happy to have worked on this new website with our friends at JasonHunter Design!

Yes, language matters on social media posts! This quiz from the New York Times details how to spot fake posts, and guess what? Poorly-crafted captions are a major red flag.