SIGMA Data Insights

We’re excited to introduce Liz Perkins, our newest addition to the SIGMA team! Liz joins our Data Insights Group as a Strategic Data Analyst. Liz is a self-proclaimed coffee enthusiast, Games of Thrones devotee, fall season fanatic and loves to think strategically about how our client’s data can help them to meet their business goals. Learn more about Liz and her experience finding client’s key insights. https://www.sigmadatainsights.com//our-cultur/liz-perkins/ #dataanalytics #datastrategy #sigmadatainsights #strategicdataanalyst #datascience #dataanalyst

We are excited to announce that we are in the midst of completing a rebranding effort in response to our evolving focus and corporate vision. At the heart of this rebranding is a change of our company name to SIGMA Data Insights. This name change is strategic and emphasizes the capabilities of our team, what we do and what we love. Check out our new website! https://www.sigmadatainsights.com/ #sigmadata #sigmadatainsights #datanalytics #actionableinsights #businessintelligence

Data from the CDC states that the overall number of new COVID-19 cases reported each day in the U.S. is currently on the downturn. With this downturn in cases comes the reopening of low-risk cultural entities, increases in restaurant bookings and the continued uptick in retail sales. Check out the latest edition of our SIGMA Starter infographic for metrics and economic indicators focused on tracking recovery, agriculture, tourism, nonprofits and consumer behavior: https://bit.ly/3hquVBr #datainsights #dataanalytics #sigmamarketing #covid19recovery #coviddata #sigmadata

Our previous posts in our Building Great Dashboards series walked through the process of building dashboards. Now we are transitioning to focus on launching and maintaining them. Check out Part 4: Dashboards are Like Plants, They Need Tending for tips on ensuring a successful launch, key questions to ask yourself during maintenance and advice on when to retire an outdated dashboard. Check out our latest post: https://bit.ly/3gkrMSR #dataanalytics #datainsights #analyticsdashboards #sigmamarketing #tableaudashboards #sigmadata

When building self-service dashboards, user feedback is extremely valuable to the end result. In our previous blog post, we covered the importance of building a mock-up and in our latest post, we explain the value of soliciting user feedback throughout the dashboard building process. Check out Part 3 of our Building Great Dashboards series: https://bit.ly/3gIP9qA #dataanalytics #datainsights #analyticsdashboards #sigmamarketing #tableaudashboards #sigmadata

As we think about the new normal for our day to day operations at SIGMA, we are also forced to reflect on what we miss about a time before COVID-19 significantly changed our working environment. What is one of the things we miss the most? Our face-to-face client interactions. Unfortunately, due to our no business travel policy during this time, we can’t go see our clients like our friends at The Henry Ford. So, we asked our team what do you wish you could go see at The Henry Ford? Check out their responses! #ReactivateTHF #sigmamarketinginsights #sigmadata #covid19

As we continue to track the current economic and social environment in the U.S., it is important to determine what we can learn from other large economies. For instance, what can China’s recovery tell us about what U.S. recovery may look like? Check out our latest edition of our SIGMA Starter infographic for key insights like this. https://bit.ly/2ZBhusl #datainsights #dataanalytics #sigmamarketing #covid19recovery #coviddata

All banks have the ability to implement data to drive marketing optimization and better ROI but knowing how to start can be a challenge. Our team has put together the 5 Key Steps for Your Data Journey, to get you started and over the initial hurdle. Check out our latest blog post to find out how our clients have gained the ability to leverage data for better corporate decision making. https://bit.ly/30Kkthy #datadrivenmarketing #bankmarketing #bankdata #dataanalytics #sigmamarketinginsights

We are excited to announce that we have become a Certified Service Partner of Bynder, the global leader in digital asset management (DAM). This partnership is part of SIGMA’s initiative to focus on key technology relationships in 2020 and will enable us to work hand-in-hand with Bynder to grow our client’s businesses through DAM implementation, custom integration and managed support services. https://bit.ly/2OFuPtI #digitalassetmanagement #DAM #bynder #sigmamarketing #dataanalytics

A recent surge in new cases of COVID-19 in states across the country has caused some governors to pause or reverse plans for reopening. To track state action, recovery predictions and insights on what activities are considered to be the lowest and highest risk behaviors during this phase of the pandemic, check out the latest edition of our SIGMA Starter infographic. https://bit.ly/33sPxDT #datainsights #dataanalytics #sigmamarketing #covid19recovery #coviddata

Interested in building self-service dashboards? Our first step was gathering dashboard requirements, now we need to create a dashboard mock-up. The goal of this step is not to mock-up the final product, but something close enough to share with end users for discussion and feedback. Check out Part 2: Creating a Dashboard Mock-Up, the next blog post in our series focusing on Building Great Dashboards here: https://bit.ly/308vvNu #dataanalytics #datainsights #analyticsdashboards #sigmamarketing