Talent Resources Sports

It’s a big month for sports! The NBA is back in action and the Cavaliers, Magic, Pacers, Hawks, and Thunder remain undefeated. Looking forward, the Heisman Trophy chase concludes on January 5th and the NHL season begins on January 13th.

This week in sports marketing: Michael B. Jordan recently announced that he will be sponsoring a basketball showcase for Division I HBCU schools. This showcase will be named the Hoops Dreams Classic and is planned to begin on December 18th, 2021. - NFL Hall of Famer Terrell Owens recently launched his own wine label, Eighty-One. His entry into the wine business follows a popular trend among athletes such as Dwayne Wade and Natalie Coughlin who have already entered the wine bu...siness. - Jay-Z’s launch of Roc Nation’s literary partnership with Random House Publishing, called Roc Lit 101, is meant to amplify diverse stories and to make them more accessible. The first book will come from former Yankees pitcher, CC Sabathia. See more

This week in sports marketing: Nike Unite is a new concept from anime that utilizes in-and-out-of-store experiences to unite a community around sports. Nike Unite highlights each store’s community, featuring local teams and partnerships along with design features to tell a story. - Epic Games and the NFL have expanded their partnership to include Fortnite and Rocket League. Both of these games will offer NFL in-game integration starting in December 2020.... - Owner, a company founded by John King and Tom Garrity, is a sports content firm aimed at lower level sports. A main focus is covering youth sports, especially hockey. See more

Under Armor just launched the Curry brand in conjunction with Warriors star Steph Curry in order to better compete with the Jordan brand under Nike.

This week in sports marketing: Recently, several NFL teams have received warnings from the music industry about the use of copyrighted music on social media. This comes into conflict with the recent push for more social content from teams, especially across platforms like TikTok. - The NFL has worked with their corporate partner Visa to make all future Super Bowls cashless, largely in response to the pandemic. This year, fans can bring cash but must convert it into prepaid gi...ft cards at ATMs that will be available at the stadium. - The Drone Racing League just announced partnerships with BodyArmor, Champion, and Respawn in attempts to capitalize on data and analytics and to connect to more fans. See more