The Frock NYC

Long live the #FrockBeanie, at least until April, because that’s how long we’ll be needing it for . Come May, it can be packed away in storage, but not too far deep because we’ll be needing again in September.

One woman would stand in her closet for ten minutes a day, to find some quiet from the volcanic noise outside. She eventually heard a new noise, her own voice. Chaya told me about this little image I keep conjuring with myself in it, from a book she had read a while ago. All this talk about meditation and I have no idea where to start. So this morning, I go to my closet, (I’m open to trying that trick, plus, mine is big enough,) and actually put myself I’ve only visualized.... I replay the clip of Joyce that we shared last night, because her words make it seem so doable and listen to it on repeat. Living your soul is taking the time and space to tune in and see that it exits. To hear it, Listen to it Honor it, And trust it. And navigate yourself forward from there. It was really difficult to quiet my noise, although I did enjoy the dark space in the closet, and will try it again tomorrow. Words by @joycefranco Infinity by @thefrocknyc Soul by God The choice to tune in, entirely me.

LIVE YOUR SOUL X FROCK INFINITY Ft. @joycefranco121 wearing the #frockinfinity coming soon ... @matosem See more

How does the #Frockinfinity inspire us to take on our day, with strength, confidence and clarity? Join us on our quest to discover what it means to #LIVEYOURSOUL with the #FrockInfinity Coming soon on Burgundy and Black + coordinating leggings.

Tomorrow we embark on our ‘Live Your Soul’ quest where the journey will start in my minivan in Crown heights, and end... nowhere in sight. We got lucky with the inches of snow this week, just the amount my minivan can handle to drive and meet different women in New York, although the depths we are about to dive into have no measure. The Live Your Soul campaign came to me quite selfishly, actually, and it could be said that we’re doing this solely for ourselves. Chaya and I ...have been synchronically (unintendedly) ploughing through our own piles of snow and came to the point where we were finding crossovers to support each other, uplift one another and share tools that could give us the all-wheel-drive that most definitely helps. I have gotten so used to labeling my power as pain, struggle, and challenge, that I almost feel a total power outage, when that pain doesn’t fuel me. So I keep asking myself, Am I devoid of power, without the pain?. What is my power? The minivan’s first stop is to meet other women and discover how the #FrockInfinity inspires them to take on their day, how they find power in their daily life. How they live their soul. Could healing and digging up the road that unearths it, be mine? Is my soul capable of more than just pain? Join us tomorrow, on our ‘Live Your Soul’ quest, as we go in search of what it means for other women to live theirs, in search of finding ours. And like I said at the beginning, this journey is (officially) starting tomorrow, ending never. The #FrockInfinity + coordinating leggings though, are coming soon.

What I like about a big dress in a lightweight fabric is it’s ability to drape into itself and give shape, and still speak volumes - me this morning. Leah is wearing the #frockfluid dress in teal + the #frockseatbelt in black.