The Sutter Company

Your agency is judged by your external messaging the moment a prospect comes into contact with it. When it’s concrete and targeted to the right audience, you’ll strike a chord. #agencynewbusiness #businessdevelopment https://bit.ly/31eaGBI

We know virtual meetings aren't likely to disappear anytime soon. So what's the best way to create chemistry in a Zoom call? https://youtu.be/gYO4RZTnpHQ

The number 1 way marketers find new agencies is by getting recommendations their peers so having a process in place for asking client endorsements is essential for agency biz dev. On this Just Ask Jody, the right & wrong ways to ask. #agencygrowth #agencynewbusiness https://youtu.be/mbL7hJlHCkw

Could your agency's next client be another ad agency? Be sure to establish a protocol as you would for any other sales effort. Here are a few things to keep in mind at each stage of the sales cycle. #agencygrowth #newbusinessstrategy https://www.thesuttercompany.com//is-your-ad-agencys-next-

The #1 way marketers find agencies is via recommendations from peers so having a good process for asking for client endorsements is essential for building your sales pipeline. On this Just Ask Jody, the right & wrong ways to ask. #agencygrowth #agencynewbusiness https://youtu.be/mbL7hJlHCkw

We've officially begun the Q4 sprint. Here's one method for scoring quick wins as we head toward the end of an unusually unpredictable year. #agencygrowth #referralstrategy https://www.thesuttercompany.com//how-to-re-engage-your-ne

The Small Agency's Guide to Winning New Business: here's an eight-step approach that specifically addresses the new business obstacles routinely faced by agencies and marketing services firms. Find it on Amazon here: https://www.amazon.com/Small-Agencys-Guide-Wi//ref=sr_1_1

You've heard it said that it's cheaper to keep a current client happy than find a new one. It’s also more efficient to re-engage a contact who knows and likes you than it is to build a new relationship. Here’s one way to start. https://www.thesuttercompany.com//how-to-re-engage-your-ne

Here's a list of the most basic CRM functions you should be using on a daily basis. via Hubspot https://blog.hubspot.com/sales/crm-processes

On Just Ask Jody, I take a question from an agency on an issue they’re having with business development and I answer that question in four minutes or less. This time, the question is about the best, most effective way to ask your network to refer you to potential new clients. Having a robust referral strategy is important for any agency new business program (this is especially true for all you agency owners who feel uncomfortable or unconfident doing cold outreach).... On this Just Ask Jody, discover the right and wrong way to ask. Plus I offer a few tactics for making your referral request compelling and easy to pass along to the right prospects who need what you do. https://youtu.be/mbL7hJlHCkw

New free guide to download and review from Sharon Toerek at Legal + Creative. How your agency can use it's existing intellectual property to launch a new income stream. https://mailchi.mp/legalandcreative/iprevenueguide

"Coming out of a global pandemic, marketers cannot simply prepare for a new normal. They must embrace a new marketing model that empowers humans rather than targeting customers." A new report from Worldwide Partners on why you must prepare your clients to forge human connections as we come out of (we hope...) the pandemic. Download the report here. #newmarketingmodel #humanexperience #agency #marketer #postCOVID ... https://www.worldwidepartners.com/WPI-Resear/From-CX-to-HX

Your professional network is one of the best sources of new business your agency has. Does it get taken for granted? Here’s how a re-engagement campaign can turn cold prospects into warm leads and bring in new business. #agencynewbusiness #reengagementstrategy #bizdevduringCOVID https://bit.ly/2WHxFmv