Glossy

Would you consider a hair dryer a beauty device? What about a humidifier or air filter? Maybe not, but the beauty industry is revamping the home by re-engineering practical and overlooked household devices with a beauty overlay. https://buff.ly/3vMMB1b

The Digiday Media CMO Summit LIVE will bring together 50 top marketing leaders in media, advertising and retail to discuss maintaining brand identity, the evolution of a brand and much more. Secure your spot by tomorrow for the best rate on passes.

A major theme of the early pandemic was the shift to DTC, as brands and department stores’ wholesale relationships were strained by canceled orders and unmovable inventory. But digital wholesale platforms like NuOrder, Joor and Faire, who connect retailers with the brands they want to buy product from, were welcomed middlemen in the last year.

The growing adoption of livestream shopping is increasingly spreading to fashion and beauty retailers.

The beauty industry wants to infiltrate and redesign your home