Traction

Coker Tire adds an extra size BF Goodrich Silvertown Radial whitewall tire and a range of Avon Turbospeed and Dunlop Sport tires. Find out more here. http://ow.ly/6U6j30riMxX

Bridgestone announced the newest addition to its existing Bandag MaxTread line, the FuelTech Drive retread for the drive wheel position. http://ow.ly/idda30rik7Y

EV Startup Rivian has chosen Pirelli Scorpion range to fit its R1T pickup, which begins production in June 2021, and its R1S electric SUV. http://ow.ly/1EHK30rik1O

SEMA honors Mickey Thompson’s new hybrid all-terrain tire, the Baja Boss A/T, with its top new tire product award. See the tire here. http://ow.ly/Gbll30riMrj

Nokian Tires has added six new sizes to the Hakkapeliitta TRI tire made specially for compact tractors and other compact machinery. http://ow.ly/Bycr30rijYc

ATeq and Bartech have received runner-up honors in the best product awards for the tire and related products section at this year’s SEMA Show, SEMA360. Here’s what you need to know. http://ow.ly/hDlx30rit1l

Forgeline has taken top honors in the wheel category of SEMA’s best new product awards for its Flow Formed Series F01. Take a look at it here. http://ow.ly/XAfh30risYZ

Hankook Tire announced its UHP tires will come as original equipment on the Audi RS 6 Avant and Audi RS 7 Sportback models. http://ow.ly/fc0130risWi

Atturo says after muscle car enthusiasts discovered their AZ850, they decided to release a tire especially for the mopar market. Check out the AZ850 Muscle lineup, here. http://ow.ly/3ytk30rikyx

SEMA announced the industry’s Best New Products Award winners at the inaugural SEMA360 online trade event. http://ow.ly/YahR30rikdG

Day one of SEMA360s online trade event brought in thousands of industry professionals to interact with automotive parts manufacturers. http://ow.ly/OZMI30rikfl

82% of consumers say the content of a review has convinced them to make a purchase. Here’s how to leverage Google Reviews and win customers for your tire dealership. http://ow.ly/8jep30rhhnD

Camso expands its off-highway transportation tire service and distribution presence with the acquisition of the two material-handling solutions businesses. http://ow.ly/vbpW30rhhly