Tronvig

The National Museum of Women in the Arts came to Tronvig with the need to stay relevant and carry forward their mission in an increasingly crowded and competitive museum field. The NMWA brand was very traditional and featured their building, which while beautiful, was undermining their potential reach and impact. Using the Brand Pyramid, Tronvig distilled the museum's Brand Idea to "Champion Women Through the Arts" and their Core Values to Champion, Open, and Fresh. We helped bring the brand to life in a 360 way, resulting in measurable success (improved national stature, significant increase in baseline attendance, improved Net Promoter Score).

When non-consenting companies find their brands adopted by white supremacists and neo-Nazis, how can they reclaim their brand? https://www.tronviggroup.com/brands-adopted-by-bigots/

"Tronvig's brand strategy work was methodically arrived at and convincingly presented. It's the strongest kind of recommendation, something you never would have arrived at, but once you see it you slap yourself, 'why didn't we think of that?'" Nancy Haitch, VP External Relations, Helen Keller Intl It was a pleasure working with Smidge Design Studio to create a new brand identity for Helen Keller International that honors their namesake and founder.

There are a couple new posts on the Tronvig blog on the sadness of COVID-19 in NYC and the coronavirus response in South Korea compared to that of the US. We hope you are staying safe and well, wherever this message may find you.

Our client National Museum of Women in the Arts is up for a Webby cast a vote at bit.ly/35fTXOU

Tronvig started 20 years ago as a magazine, and the futureour current business as a brand strategy & consulting firmwas 100% invisible to us at the time. As a business, you don’t always know what your true talent is when you start out. Look closely at which projects have a genuine impact and you will be shown what you are meant to do. Read more from our interview below