Venturi Web Design

An interesting article by an astute marketer about pricing your product or service to suit the needs of multiple market segments. I love this section where Ben says... "So why do some people pay a hundred times what other people pay, for the same game? [he's talking about football] Answer that, and you’ll reveal a whole new dimension of marketing!... The simple answer is, people aren’t paying for the game They’re paying for the game packaged in a way that fulfils their needs." http://webdesignfromscratch.com/business/stack-offerings/

An interesting article on the demise of Angie's List, due to it's outdated business model and questionable advertising practices. http://www.surefiresocial.com//is-angies-list-on-life-sup/

If you are paying for online advertising with directories, or you're paying for phone leads, there is a good chance that the company you are paying could be using a call tracking phone number for your business. The problem is, when call tracking is implemented incorrectly, the wrong phone number can become associated with your business. This confuses search engines and makes your business appear less trustworthy. Your local search rank can suffer as a result. This article is... a little technical but has some good resources. It talks about the right way to implement call tracking so that it doesn't negatively impact your local local SEO. http://www.searchenginejournal.com/truth-seo-call-tracki//

Keyword research is becoming increasingly more challenging as Google is now withholding "exact match" data from business owners using PPC and/ or Google's keyword research tool. http://moz.com//keyword-research-and-targeting-without-exa

You'll never write meaningful copy unless you really know your customers. A nice resource for you own a business. http://www.copyblogger.com/empathy-maps/