Dental Practice Marketing Team

Online traffic has seen a shift away from desktop computers and toward mobile devices. Making your website easily accessible and operable from a phone is important for users coming from to your website from their mobile devices. Do you know if your website is optimized for mobile use? Try scaling down your website in your computer’s browser by pulling either corner of your website until it forms the shape of a phone. Make sure there’s no heavy coding or lots of photos which may create for a longer load time.

Does your practice’s website have a blog? A blog provides your website visitors with something to read, brand awareness, and helps boost your search optimization efforts on Google, Bing, and Yahoo. A blog can be a vital tool to your company’s growth if used correctly. Here’s a few guidelines to follow when you’re thinking about writing a blog post. Consistency: Set goals to publish blogs on a regular basis. At least twice a month is recommended. ... Style: Keep your posts between 300 - 600 words to keep your users engaged. Keep the posts light without stuffing it with technical dental language. Education: Brainstorm some ideas with your team members to address some issues your patients often have. If you find your patients needing more information about dental implants, write a short post addressing their frequently asked questions.

According to the Health Resources Institute of the American Dental Association, DSOs have an annualized growth of 13 to 14% each year, and solo practices are shrinking at 7% per year. The DSO model began in the 1990s when a group of successful orthodontists decided to manage the business side of dentistry. The idea was to separate the management of dentists from the actual practice of dentistry to create ease for dentists and patients. With DSOs becoming more popular, what sh...ould dentists expect in the near future? Patient Experience: There is a common misconception that DSOs create a corporate dentistry feel which takes away from the patient experience. However, by law, DSOs do not participate in the clinical aspect of the dental practice. Focus on Clinical Practice: DSOs allow dentists to focus solely on their practice, which increases and improves the patient experience. With the separation of nonclinical from the clinical also generally reduces overhead and increases reimbursement rates. Efficiency & Legal Compliance: DSOs create a more efficient and legally compliant dental practice with a standardized and uniform approach. All dental practices have to comply with regulations, and DSOs can alleviate the stress of having different laws in all of the different states.

February is Children’s Dental Health Month. What is your dental practice doing to connect with families and kids?

With the rise of information availability, patients have more choices of dental practices more than ever. According to a study done by the NRC Market Insights, over 83% of people surveyed said they trust online reviews more than personal recommendations! Online reviews build trust and patients will be happy to share their experiences if you kindly ask. How about sending a follow-up email or asking the receptionist after their appointment, to say Thank you, we’re glad you’re happy with your appointment. Would you mind leaving us a review of your experience so it’ll help prospective patients learn more about our dental practice.